Manage paid media strategy and execution across Meta, Google and DSPs; run CRM and lifecycle campaigns (email, push, in-app); develop segmentation and VIP retention initiatives; build/manage campaigns on internal marketing platforms; coordinate events and cross-functional growth projects from strategy through reporting.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the OpportunityOKX Statement:
Reporting to the Senior Growth Manager, the Growth Manager will be responsible for driving user acquisition, retention, and revenue growth across multiple marketing channels. This is a hands-on individual contributor role requiring strong execution capabilities, commercial acumen, and stakeholder management skills.
What you'll be doing- Act as the key local stakeholder for paid media, working closely with performance teams on strategy, campaign reviews, performance analysis, and optimization opportunities across Meta, Google, DSPs, and other acquisition channels.
- Plan and execute CRM and lifecycle marketing campaigns, including email, push notifications, and in-platform communications.
- Develop segmentation strategies to acquire, engage, retain, and reactivate users, including VIP customer segments.
- Build and manage campaigns using internal marketing platforms and tools.
- Support the planning and execution of events, activations, and VIP engagement initiatives.
- Work cross-functionally with regional and global stakeholders to drive growth initiatives and business objectives.
- Take ownership of projects from strategy development through execution and performance reporting.
- Minimum 3 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing.
- Strong understanding of paid media channels including Meta, Google Ads, DSPs, and affiliate marketing.
- Experience in lifecycle marketing, customer segmentation, and retention strategies.
- Proven ability to manage multiple stakeholders and work effectively with global teams.
- Highly execution-focused, proactive, and comfortable operating in a fast-paced environment.
- Strong analytical, communication, and project management skills.
- Experience in the cryptocurrency industry is an advantage.
- Proficiency in Vietnamese or Korean is an advantage.
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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