Growth Marketing Manager

At Sonder, we help organisations improve the health, safety and wellbeing of their people, empowering them to be at their best. Our mobile app provides immediate, 24/7 support to our members from a team of safety, medical, and mental health professionals - plus onsite help for time-sensitive scenarios. Accredited by the Australian Council on Healthcare Standards (ACHS), our platform gives our customers the insights they need to act on tomorrow’s wellbeing challenges today.
Founded in 2017, Sonder has rapidly expanded with operations in Australia, New Zealand, and the UK. After a highly successful Series B capital raise in August 2022, we are scaling globally to make a positive impact on our customers and their people. Our approach is both technology-driven and human centred aiming to transform workplace wellbeing with accessible, preventive care.

• 900,000+ eligible members across multiple countries
• 200 + team members, as well as an on-the-ground responder network 
• Partnerships with major corporations, education providers, and government agencies 

Join Sonder’s mission to deliver timely and effective global support, and contribute to empowering people to be at their best.

About the role

Join Sonder Australia as a Growth Marketing Manager and be at the forefront of revolutionising employee wellbeing through innovative technology. With a focus on enterprise-level businesses, your mission is to drive Sonder's growth through strategic multi-channel campaigns and a robust blend of demand generation and account-based marketing (ABM). Your goal is to meet ambitious revenue targets by engaging and converting prospects, leveraging personalised campaigns and demonstrating our solution's value through product insights, customer advocacy, and ROI metrics.

Ideal candidates bring a strong track record in B2B demand generation and ABM, with proven expertise in executing digital and outbound campaigns that influence buyer journeys and drive business growth.

What you’ll be doing

• Work directly with the enterprise sales team to identify and create ABM strategies for target accounts
• Implement best practice initiatives and approaches to generate influence at key accounts and create new pipeline 
• Focus on account coverage, multithreading and building strong brand relationships - while personalising offers and product uses cases to target accounts 
• Refine and evolve our ICP scoring, personas and buyer journeys for enterprise prospects
• Build influence and account coverage campaigns to excite and engage key personas across your target account lists
• Use third party and first party data as well as multi touch attribution tools to provide rich ABM insights 
• Work with Hubspot CRM team to track and report on key metrics, with SQL and pipeline generated as the north star
• Quantify impact by owning Marketing’s KPI dashboard and reporting on creating MQL and moving them to SQL
• Conduct regular sales workshops to review campaign performance and pipeline impact while establishing a continuous feedback loop (encompassing market trends, customer needs, pains, and competitive factors)
• Run campaign retros with relevant stakeholders (design, content and growth marketing teams) to better understand what’s working in the market, what’s resonating, and what’s not landing to continuously improve and focus efforts with increasing returns

Who are we looking for?

The ideal candidate has a growth mindset and is passionate, self-motivated, and takes pride in producing high-quality work every day. Above all else, you - the ideal candidate - will embody the Sonder values and love working in a fast-paced, dynamic workplace.

What you bring to the team;

• 3 - 4 + years experience in digital marketing 
• Experience in B2B demand generation. Ideally worked in SaaS marketing products and services
• Experience targeting enterprise/high ACV customers ($100k+)
• Track record of above-benchmark success for demand generation targets and revenue generation
• Proven ability to measure impact and ROI of campaigns on revenue targets
• Someone passionate and who pushes the boundaries
• Past experience leading; email campaigns, LinkedIn campaigns, video campaigns, webinar driven campaigns, and ABM approaches
• Hubspot experience essential 
• Prior experience with leveraging internal and external data to benchmark, measure success and continuously improve

Why join Sonder?

At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is a collaborative, vibrant group of passionate professionals, dedicated to making a real impact on people’s lives every day.

• Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and work from home flexibility, empowering you to optimise your productivity and work-life balance.
• Gain free access to the Sonder app for you and your family, offering 24/7 on-demand support for health, wellbeing, and safety.
• $1000 annual contribution as part of your development plan + 2 days of study leave
• Paid parental leave with an attractive return to work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
• Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder’s success. 
• Salary packaging novated leasing.
• ​​Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
• Free coffee on Tuesdays and catered lunch on Thursdays.
• Team social fund to connect with your team, plus monthly company wide social events. 
• Dog-friendly office. 
• Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.

Check out our life page for more info - https://www.linkedin.com/company/sondersafe/life/

Sonder is committed to creating an inclusive and diverse workplace for everyone. We offer equal opportunities to all, regardless of race, gender, age, disability, political beliefs, sexual orientation, or any protected status. All qualified applicants are encouraged to apply and join us in fostering a respectful and empowering environment.

Due to the nature of our industry, all Sonder employees are required to complete a National Police Check and WWCC 

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