GTM Marketing Lead

12 Month Fixed Term Contract opprotunity

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. 

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. 

If we do our job well, we genuinely add to the prosperity of our country and its people. 

How you’ll make an impact

Be a part of launching something new, innovative and category changing! Be a part of launching an innovative new offering. Drive the promotional go-to-market activity for the GTM stream, including launching the new proposition designed to be distributed through financial advisers, with a pilot → phased launch path. The primary near term objective is to build adviser confidence and capability to meet anticipated client demand, while standing up the assets, enablement, and operating rhythm for launch and early scale.

Role is 12 month fixed term contract, with a view to extend as funding stage gates are met with the project.

You’ll make an impact by:

• Lead the go-to-market strategy for pilot, launch and growth phases, delivering integrated marketing and sales enablement plans.
• Build adviser confidence and capability through targeted communications, toolkits, training and onboarding support.
• Develop launch assets and customer journeys that drive engagement, adoption and commercial outcomes.
• Partner across the business to manage stakeholders, governance, compliance requirements and project milestones.
• Track performance and optimise activity using clear metrics, reporting and continuous feedback loops.

What you will bring to the team

• 5–8+ years in B2B, home loan or super GTM roles (financial services or other regulated industries advantageous), with hands on campaign and enablement delivery.
• Proven experience launching or scaling propositions through intermediary channels (e.g., financial advisers, brokers, or partner networks).
• Strong program skills: roadmap ownership, dependency management, and stakeholder navigation at SteerCo pace. 
• Content excellence (messaging, sales collateral, long form + digital), with an eye for brand craft and consistency with positioning/TOV. 
• Experience working with and communicating to senior stakeholders
• Comfortable interrogating data to inform decisions.
• Track record of working effectively with distribution or sales teams to improve lead quality and conversion.
• An open mind and big picture thinking, willing to push the boundaries and advocate for your data backed strategies
• Experience working within a cross functional team where you will need to brief our creative studio, media agencies, creative agencies and data and analytics teams
• Tertiary qualifications in Marketing, Business, Communications or related discipline.

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged but also leads to better connections with our customers. 

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.