Head of Brand-Led Growth, APAC

We’re looking for a strategic and commercially minded Head of Brand-Led Growth to lead and scale Procore’s brand-to-pipeline engine across the APAC region. This pivotal role will be responsible for transforming brand equity and thought leadership into measurable business impact, driving awareness, credibility, engagement, and downstream pipeline and ARR growth.

You will own the end-to-end strategy and orchestration of Procore’s flagship brand and authority-building programmes, translating global positioning and intellectual property into high-impact, locally relevant campaigns that move priority audiences through the funnel.

Sitting at the intersection of Brand, Demand, and Expand, you will ensure Procore shows up consistently, credibly, and distinctively across APAC’s priority segments, while maintaining a clear line of sight to commercial outcomes.

This role is based in Sydney, Australia, and reports to the Senior Director of Integrated Marketing.

What You Will Do

Own and scale APAC’s brand-led growth engine

• Lead the end-to-end strategy for Procore APAC’s flagship all-audience programmes, including AI Initiatives, ROI Report, Innovation Summit and Virtual Executive Forum 

• Build repeatable campaign blueprints that connect brand investment to measurable pipeline impact.

• Ensure programmes are designed to drive engagement, influence buying groups, and accelerate demand creation.

Translate thought leadership into commercial momentum

• Partner with the Director of Industry Insights to operationalise global Thought Leadership Pillars into APAC-relevant marketing programmes.

• Convert insight-led content into commercially driven campaigns that support regional growth priorities.

• Act as the bridge between insight development and market execution, ensuring credibility and revenue relevance.

Act as the global-to-local brand orchestrator

• Serve as APAC’s strategic filter for global brand and thought leadership initiatives, determining what to localise, adapt, scale, or sequence.

• Advocate for APAC market needs and insights within global planning cycles.

• Ensure brand consistency while maximising regional commercial impact.

Integrate Brand with Demand and Expand motions

• Partner with Campaigns, Digital, Events, Customer Marketing, and Sales Enablement to ensure brand programmes directly support demand generation and expansion plays.

• Design programmes that influence both digital and sales-assisted buying journeys.

• Align brand outputs to inbound, outbound, and ABM priorities without owning channel execution.

Drive performance visibility and continuous optimisation

• Define success metrics for brand-led growth programmes across awareness, engagement, pipeline, and revenue.

• Track performance trends and translate insights into optimisation actions.

• Communicate impact clearly to senior stakeholders and GTM leadership.

What We Are Looking For

• 8+ years of experience in brand, thought leadership, or integrated marketing in a B2B SaaS or technology environment

• Proven success leading large-scale, multi-channel brand or authority-building programmes

• Strong commercial acumen with a clear understanding of how brand drives pipeline and ARR

• Experience operating within global-to-local marketing models

• Exceptional narrative development and messaging capabilities

• Highly data-informed with strong analytical and measurement discipline

• Collaborative and influential, comfortable partnering across Marketing, Sales, Success, and Product

• Strategic thinker with strong executional rigour

• Excellent communicator and storyteller able to align senior stakeholders

KPIs & Success Metrics

Pipeline & Revenue Impact

• HVMQL Generation: Volume and quality of high-value marketing qualified leads influenced by brand programmes

• MQL Contribution: Marketing qualified leads driven from brand-led initiatives

• Conversion Rates (CVR): Improvements across key funnel stages influenced by brand engagement

• Pipeline Generated (PG): Pipeline influenced and sourced from flagship programmes

• ARR Influence: Revenue contribution tied to brand-led growth motions

Brand & Market Impact

• Brand Reach & Audience Growth: Expansion of priority audience coverage

• Share of Voice: Competitive visibility within key segments

• Awareness Lift: Measurable improvement in brand awareness across priority personas

• Engagement Quality: Depth of interaction with thought leadership assets

• Branded Demand Signals: Growth in branded search and direct traffic

Operating Effectiveness

• Programme ROI and efficiency

• Campaign velocity from insight to execution

• Cross-functional alignment health

• Executive visibility and narrative clarity

Base Pay Range:

This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.