Head of Brand Marketing

Position Summary

Create the unthinkable and #ReimagineYourFuture with Samsung, one of the most successful and fastest growing technology companies in the world. We are a dynamic business, launching an incredible number and range of new products every year. We firmly believe that our product ecosystem and portfolio of innovation set our brand apart.
We have an opportunity for a strategic Head of Brand Marketing to join Samsung Electronics Australia!
In this role, you will be a key member of the senior leadership team, responsible for delivering all brand and product marketing initiatives across Samsung’s B2C Consumer Electronics portfolio, including TV & Sound, Home Appliances, and Display.
You will lead the development and execution of the annual CE integrated marketing communications plan, driving strategy, shaping planning, and ensuring seamless end to end delivery across all channels. You will allocate resources effectively, prioritise projects, and set both short and long term departmental goals. With strong team leadership, commercial acumen, and the ability to influence senior internal and external stakeholders, you will play a pivotal role in driving the overall performance of the CE division.

Role and Responsibilities

• Set and own the Consumer Electronics brand and category strategy, aligning local plans with global direction and translating masterbrand strategy into actionable Australian market programs.

• Lead the development and execution of fully integrated marketing communications, including media, creative, and channel activity, ensuring consistency across all owned, retail, and partner touchpoints.

• Manage a significant marketing budget, ensuring effective allocation, accurate forecasting, and strong return on investment across all initiatives.

• Drive insight‑led strategic planning, overseeing market, consumer, and shopper insights to identify growth opportunities and inform quarterly and annual business reviews.

• Lead, develop, and elevate the marketing team, ensuring excellence in campaign development, agency briefing, execution, reporting, and capability building.

• Collaborate with senior cross‑functional and global stakeholders, ensuring alignment, compliance with brand guidelines, and contribution to broader business strategy and commercial performance.

Skills and Qualifications

• You have led brand marketing for large, complex, well‑known brands, ideally within Consumer Electronics or FMCG, ensuring strong brand growth and market impact.

• Provide proven leadership that develops, coaches, and elevates staff at varied career level to build a high-performing and engaged team.

• Drive fully integrated marketing across ATL, BTL, digital, and data‑driven channels, with highly desirable experience in trade and retail marketing.

• You can apply strong strategic, commercial, and analytical thinking to translate insights into effective brand, product, and communications plans.

• Proven ability to influence and collaborate with senior cross‑functional stakeholders and multiple agency partners to deliver cohesive, high‑impact marketing programs.

• Desirable to hold relevant tertiary qualifications in Marketing, Commerce, Business, or Communications.
   

What sets us apart from the rest?
 

At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. Join a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results. In return, we will give you the tools to help nourish your development, wellbeing and fast-track your career. When you work for Samsung Australia, you can look forward to:

• Competitive remuneration package rewarding your skills and contribution

• Free On-Site Parking: Enjoy seamless convenience with no extra cost

• Generous employee discount across Samsung products

• Free access to our onsite-gym equipped with modern facilities

• Barista-made coffee every Monday – on us!

• Ongoing professional development opportunities to empower your career growth

• Discounts across 400+ Retail Partners to expand your savings with exclusive perks beyond Samsung

• Quarterly Connection Events that unite our people and purpose

Join us and #ReimagineYourFuture.
 

The nature of this role and level of responsibility may require reasonable additional hours over and above 37.5 hours per week and may also require work outside of ordinary hours.

#LI-Midsenior #LI-SEAU

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