Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
Commencing in May, on an 14-month contract, this role is responsible for the strategy and execution for communications across Red Bull’s Media Network. They will be responsible for positioning and delivering an effective communication message across all types of third-party and owned media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant for our target audiences.
Job Description
COMMUNCIATIONS STRATEGY
Responsible for having others talk about the world of Red Bull positively and without payment: earned media activation, influencer amplification and building high-frequency editorial relationships. Identifies great story opportunities coming from Sports, Culture, Brand & Field Marketing to the local media network facilitating the translation of marketing ideas into engaging media products.
TEAM LEADERSHIP
Coaches & develops talent within the Communications team. Plays a leadership role to other members of the Marketing team and wider business on the topic of Communications. Supports field activation teams by creating and managing content asset needs and distribution across earned, managed and owned channels. Day-to-day management and procurement of supporting PR agencies and PR freelance network within budget parameters
CORPORATE COMMUNICATIONS
Responsible for corporate communications including product (can) communication, crisis and consumer affairs.
STAKEHOLDER MANAGEMENT
Possess excellent interpersonal skills, and the ability to work with several different stakeholders and judge what’s necessary to be successful. Manage relationships with heads of departments and Global Headquarter counterparts to achieve alignment and business success.
Qualifications
- A senior communication professional with an extensive list of media contacts within Australia
- Minimum of 8 years’ experience in Communications, PR in Marketing or Media-led companies
- A proven track record in leading teams, projects and securing brand reach & engagement via earned media amplification
- Bachelor’s Degree in a Media related field is required
Additional Information
Thank you recruitment agencies, we will be recruiting this role directly.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
