Leads creative strategy for recurring, promotional, and seasonal campaigns. Develops campaign themes and toolkits, directs design, editing, and copy teams, maintains consistent messaging across TV, digital, email, social, print, and checkout, and reviews performance to improve future creative cycles. Requires strong direct-response marketing expertise, commercial offer instincts, multichannel leadership, and hands-on execution in a lean team.
Looking to take your career to the next level? Then this role is for you!
Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!
Profile Requirements:
- 8+ years in creative leadership with a strong direct response or performance marketing background
- A portfolio of campaigns with measurable sales results across TV, digital, email, social, and print
- Experience briefing and directing across multiple channels and markets simultaneously
- Sharp offer instincts and a clear point of view on what drives purchase decisions
- Comfortable working hands-on in a lean team, managing briefs and feedback daily
Core responsibilities:
- Create the overarching campaign theme for each 12 week cycle, major sale period, and always-on activity
- Translate each theme into a campaign toolkit including key visual, messaging hierarchy, offer treatment, and channel guidelines
- Brief and creatively direct the design, editing, and copy team and approve work before it ships
- Keep the offer front and centre in every asset while protecting an elevated, on-brand look
- Plan tentpole campaigns such as Black Friday and Christmas gifting well ahead of schedule
- Ensure every channel tells one consistent story from the TV ad through to the checkout
- Review campaign performance and feed learnings into the next creative cycle
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
This is a remote position.
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