Head of Individual Subscription Marketing Programs
About our Team:
Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and supports a more personalized and localized healthcare experience. All for the benefit of every patient.
About the role:
This role will lead the development and implementation of the global marketing programs promoting all CS products which are offered to clinicians on an individual basis. The role will work with the product marketing, the e-commerce, commercial and digital teams to create compelling marketing programs raising awareness of our solutions and driving subscription revenue.
Responsibilities:
- Individual Clinician Marketing Strategy: Lead the development of the D2C marketing strategy considering user and regional preferences to drive user traffic and subscriptions to meet our business goals.
- Messaging Development: Refine global brand narratives and value propositions for individual clinicians to educate and promote the value of our solutions in providing patient care.
- Marketing Programs: Execute multi-dimensional marketing programs using conventional tactics such as content marketing and specific consumer tactics such as influencer marketing to drive traffic and engagement on the e-commerce site.
- Global Brand Alignment: Partner with regional marketing teams to adapt the D2C programs for local markets while maintaining global consistency.
- Cross-functional Collaboration: Work closely with product marketing, sales, and corporate communications teams to ensure brand cohesion across all customer touchpoints.
- Customer Insights: Utilize market research and customer insights to continually enhance our market position
- Regulatory compliance: Work with legal and regulatory stakeholders to ensure all tactics and outward communication is aligned with regulatory guidelines.
Requirements:
- Experience in B2B and B2C marketing programs in the healthcare industry.
- Proven ability to develop marketing programs to drive demand in global markets
- Experience in developing messaging for buyer personas.
- Dynamic, motivating, and entrepreneurial minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
- Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
- Team player with ability to work cross-functionally in a matrix organization
Work in a way that works for you:
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Generous holiday allowance with the option to buy additional days
● Health screening, eye care vouchers and private medical benefits
● Wellbeing programs
● Life assurance
● Access to a competitive contributory pension scheme
● Save As You Earn share option scheme
● Travel Season ticket loan
● Electric Vehicle Scheme
● Optional Dental Insurance
● Maternity, paternity and shared parental leave
● Employee Assistance Programme
● Access to emergency care for both the elderly and children
● RECARES days, giving you time to support the charities and causes that matter to you
● Access to employee resource groups with dedicated time to volunteer
● Access to extensive learning and development resources
● Access to employee discounts scheme via Perks at Work
About the business:
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
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