Head of Marketing Transformation

Head of Marketing Transformation

Who are we?

From humble beginnings to extraordinary futures, Diageo is centred on crafting incredible stories of ambitious possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum and UDL, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights.

Diageo Australia is a strategically important market for Diageo where significant opportunity exists to shape the spirits category and build incremental consumer demand, enabled by rich consumer insight, effective and efficient use of A&P and data, innovation and optimization of our marketing strategy and processes.

Together, you will help us create a future worth celebrating.

So, what does this role look like for you?

This role is a Marketing role that requires thought leadership, marketing flair and planning excellence, leading the step change on how we win differently through marketing and fully unleash the power of our brands in the Australian market. We are seeking a business leader who will be the voice of the consumer, leading our brands through strong planning capability and understanding as well as leading global, regional and local business conversations across Diageo.

Future success relies on galvanizing all parts of the business behind our marketing strategy and outstanding execution of our marketing principles, including innovation that is key in accelerating recruitment, pressurization and overall brand performance. The role will have 2 direct reports. Personal ownership of our marketing agenda, the motivation to roll up one’s sleeves to get the job done, and the drive and ambition to lead our strategy to brilliant execution is a must.

Leadership Responsibilities

Lead the step change on how we “win differently through marketing:”

• Champion consumer and occasion centricity- unleashing portfolio ​and brands
• Champion bolder creative work aligned with new global/local operating model
• Define best practice to step change efficiency and effectiveness at POP
• Deliver 55/35/10 A&P model, dramatically reducing non-working spend
• Simplify marketing and innovation processes to drive agility
• Portfolio strategy and annual brand planning leadership
• Marketing capability ownership
• Market Research ownership
• Insight generation and Consumer Connections Framework
• Campaign development process, specifically brief alignment
• Team leadership for planning, PR and Culture
• Budget oversight for all the above

What will you bring to the table?

• Bachelor’s degree
• Comprehensive marketing planning experience.
• Proven success in building talent, mentoring and leading teams.
• Proven success in building powerful emotional-benefit brands.
• Proven success in leading a business in delivering effective and efficient brand outcomes.
• Highly consistent record of influencing across functions and markets.
• Strategic problem solver with deep consumer understanding.
• Highly driven, with a restlessness to win.
• Comfortable working in a fast-paced, constantly evolving environment, able to navigate a clear path forward even at times of ambiguity and uncertainty.
• Proven ability to direct external agencies on the development, execution and measurement of marketing strategy and plans.
• Proven ability to encourage and unlock agencies’ creative flair to build brand fame.

What are the benefits?

We are an organisation that creates products that are part of celebrations, and our culture reflects this.  At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.

You will also be rewarded through competitive salary and monetary benefits including bonus, flexible leave entitlements and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, volunteering days and workplace giving, and subscriptions to mental health and fitness platforms.

Our commitment to inclusion and diversity:

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the

conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.