About Fetch
Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care. Easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.
Fetch is building Australia's most loved pet health brand. The brand already has something special: 4.9⭐️ on Google and customers who genuinely love us. The next stage is turning that into a brand pet parents notice, remember and choose. That's where you come in.
Location: Sydney (Hybrid, 3-4 days in-office)
Employment type: Full-time
Compensation: Competitive Series A salary + meaningful equity
Working with: Reports to a co-founder. Leads a team of three, and partners closely with product, design, and the founders.
Your role
We're looking for an exceptional Head of Marketing to shape Fetch's next stage. This is a senior player-coach role owning the full marketing engine: brand, creative, content, comms and lifecycle. The job is to help people trust us, remember us and choose us, then build the brand that makes Fetch impossible to ignore.
You'll need creative instincts and commercial judgement. Some days you'll set strategy, other days you'll write the landing page, shape the campaign, review the numbers or brief a creator.
What you'll build
A brand people remember: brand, content, messaging and campaigns that make Fetch stand out
A weekly creative engine: an in-house testing machine across creative, messaging, campaigns and landing pages that compounds every week.
A content and comms presence: a consistent, premium way Fetch shows up everywhere, unmistakably us.
A high-craft team: a small marketing team you hire, coach and lead as Fetch scales.
About you
You've scaled something before. You've helped build a brand people notice and remember. You know what good looks like, and how much craft, speed and discipline it takes.
This might look like:
5+ years in marketing, ideally through a Series A to C consumer business
You've hired and led a marketing team
You've built or run an in-house creative testing operation
Good judgement across copy, design, campaigns, landing pages and customer experience
A sharp eye for creative that works on Meta, TikTok and beyond
Nice to have: subscription, product-led growth, commercial ownership, or regulated-category experience.
Beyond the CV:
You're optimistic and ambitious, and you get the people around you excited to go harder
You have a relentless sense of urgency. You do the thing instead of talking about it
You build your own AI agents and try new models the day they land, but you know when to do it by hand
You care about the tiny details that make a brand feel premium and trustworthy
You love pets! 💗
You probably won't love this role if
You want a big team and an agency roster, and you'd rather manage from a distance
You need perfect data, perfect briefs or perfect structure
You're uncomfortable being challenged, or you think people should stay in their lane
What it's like here
We're ambitious, collaborative, and genuinely enjoy building together. The Fetch team is smart, thoughtful, and kind. Low ego, open, caring, and always supportive.
You'll be involved early in strategy. You're encouraged to give your opinion and debate with founders and the rest of the team
Weird is welcome. We value unexpected perspectives and people who think differently, so just be you
Work on a product genuinely loved by tens and tens of thousands of pets, pet parents and vets
We're growing FAST. It's an exciting time to join and you'll directly impact the future of our products
And the perks:
Competitive Series A salary + meaningful equity
Hybrid working (3-4 days in-office)
Latest MacBook Pro and a top setup
Two team retreats each year
Office dogs for cuddles and interruptions
Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap
How to apply
Apply via the link. Attach your CV and anything else that shows your work. Then tell us your three best achievements and the specific role you played in each. Bonus points for a photo of your pet 🐾.
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