Implementation & Activation Manager - Ad Operations

About WPP Media

WPP Media is the world’s leading media investment company responsible for more than $63B in annual media investment through our brands Mindshare, Wavemaker  and EssenceMediacom. Our agencies are the front line to a new era of media strategy and innovation.

WPP Media’s portfolio includes client services, activations services, media investment, data science and technology development. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

We are driven by our vision of Limitless Opportunity. This means limitless experiences for our people, better outcomes for our clients, better relationships with our partners and ultimately delivering better for the planet.

As market leaders we work closely with our clients to develop a healthy, accountable, responsible and diverse ecosystem that enables data driven marketing at scale and is mutually beneficial for all partners and the communities at large that we influence. 

Media Operations

The Media Operations team is responsible for delivering best-in-class operations practices, process, and technical management for our award-winning agency brands.

The scope of the Media Operations team covers all media channels and touchpoints, with a focus on delivering connected, streamlined and standardised solutions to all client patches and brands. Within the team, we have some team members who work across all channels, and others who specialise and work across a more focused scope of work (for example, Ad Ops specialisms).

With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fuelling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently. Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.

YOUR ROLE IN A NUTSHELL:

The Performance Manager – Ad Operations is responsible for leading the trafficking, and new products coming out of the team, ensuring that campaigns go live on time and with 100% accuracy. Be a Digital Operations expert, helping guide and support planners and clients within the digital space.

WHAT YOU SHOULD SPEND YOUR TIME DOING:

In order for our business to work, you will be required to spend time of certain areas of the business and make sure that your direct reports do the same. Your key responsibilities are as follows:

• Responsible for the implementation of digital campaigns within the operations team
• Ensure the best in class process is adhered for all digital campaign operations
• Continuously track and refine the digital operations processes of the team/department
• Effectively manage the onboarding of new clients and agency teams
• Ensure weekly face to face meetings of their direct teams are conducted regularly with the agencies
• Is actively involved in developing technical knowledge around the industry and technology partners including Sizmek, Google and verification vendors
• Proactively provides updates to the planning team on technology changes in the ad operations field and how they will impact on their planning
• Effectively manages expectations of Director and planners should deadlines set not be achievable
• Communicate effectively with the Director to give them regular updates on the team, workload and opportunities for team growth and development

WHAT IT TAKES

• Excellent written and oral communication skills
• Collaborative and astute - able to build trust and respect within our network; great instincts about how and when to pursue a agenda and how to build alliances and momentum
• A strong customer centric mindset, responsive, reliable with ability to manage expectations of internal customers and key media and technology suppliers
• Motivates the team to over-deliver against client expectation
• Take full responsibility for administration – status reports, contact reports, minutes, agendas, distribution of competitive information to team
• Demonstrate a significant level of initiative and resourcefulness
• Delivering brilliant basics, ensuring high attention to detail error free work at all times

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