Digital Operations & Activation Manager

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

Join us and be the operational powerhouse that drives award-winning work for one of the world's most loved brands.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Sydney

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

You will collaborate closely with the Digital Transformation Director and Group Investment and Activation Director, playing a crucial role in maintaining consistency, high-quality delivery and innovative testing plans across all markets.

• Lead Across Iconic Brands: Dive into a dynamic role where you'll split your time across a portfolio of top-tier clients, driving operational excellence for Tourism New Zealand and Blackmores while taking the lead on programmatic innovation for the globally loved brand, IKEA.
• Pioneer Programmatic Growth: For IKEA, you'll be at the heart of their digital evolution, shaping their ambitious programmatic agenda, reimagining campaign models, and pioneering new ways to activate powerful, full-funnel campaigns.
• Champion Operational Brilliance: As the operational anchor for TNZ and Blackmores, you'll champion seamless execution, upholding data accuracy, enforcing governance, and resolving complex technical challenges.
• Make an Immediate Mark: Hit the ground running with IKEA to implement major H2 campaigns for Big Brand and EOFY Sale events, while also shaping their crucial FY27 annual planning recommendations.
• Drive Best Practice & Consistency: Act as a key guardian of best practice across your portfolio, maintaining and publishing global strategic test & learn & data governance playbooks, to ensure a unified, high-quality approach to campaign delivery, testing and measurement.

Ideal Skills and Experience

This role is perfect for a curious, forward-thinking, and detail-obsessed individual who is proactive, adaptive, and loves making a tangible impact. We’re also looking for;

• Programmatic & Platform Mastery: You're a wizard in the programmatic ecosystem, with deep, hands-on expertise in DV360 and The Trade Desk, especially across video and audio channels.
• Proven Operational Leadership: You have several years of experience in digital media or ad tech operations, with a sharp commercial mindset and a focus on delivering quality and efficiency across multiple accounts.
• Data & Analytics Whiz: You have a strong grasp of data activation, audience design, and optimisation levers, with a knack for turning complex data into clear, actionable performance insights.
• Collaborative & Proactive Spirit: You're a curious, forward-thinking, and adaptive team player who loves digging in to solve problems with your colleagues.
• Obsessed with the Details: You possess an incredible eye for detail and exceptional stakeholder management skills, ensuring nothing gets missed and everyone is on the same page.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

What We Offer 

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based on the south side of the bridge in Barangaroo, our office has beautiful views of Sydney Harbour and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment 

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.  

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants. 

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