Integrated B2B Marketing Lead - Super

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. 

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. 

If we do our job well, we genuinely add to the prosperity of our country and its people. 

How you’ll make an impact

The Marketing function in AMP Australia is critical in understanding our customers, their needs, and aspirations. This function is responsible for developing compelling solutions, offers and experiences for our customers.

In this role you will lead the end-to-end delivery of integrated B2B marketing for AMP Super’s workplace channel—driving growth, retention and deeper employer engagement. You’ll shape tailored, insight-led strategies (not one-size-fits-all) to win new mandates, strengthen top-tier accounts, and scale impact across the broader portfolio, using data to optimise performance and deliver measurable commercial outcomes.

You’ll make an impact by:

• Drive growth & retention: Deliver targeted campaigns to win new mandates and deepen engagement across Top 25, SMB and non-managed accounts.
• Segment-led strategy: Build tailored engagement approaches across the workplace book to improve value, retention and lifetime outcomes.
• Activate growth channels: Leverage employer/HCM platforms and digital channels to generate new member pipelines.
• Enable sales & relationships: Create tools, thought leadership and campaigns that support client teams and elevate AMP’s workplace proposition.
• Own performance & delivery: Lead end-to-end execution, tracking and optimisation—ensuring ROI, compliance and continuous improvement.

What you will bring to the team

• Proven strategic, analytical and commercially-minded thinker with strong project management, stakeholder and partner management skills
• 7 plus years’ experience in delivering, defining, implementing, and optimising marketing initiatives across B2B channels, preferably within the Super sector or more broadly across financial services 
• Experience in partnering with B2B teams to drive growth in the channel including, working with product and relationship teams to understand their channel delivering 
• Broad technical understanding of direct and digital marketing, CX, channels and platforms, including email, social media, search and display advertising.
• Understanding of digital marketing trends and emerging technologies.

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged but also leads to better connections with our customers. 

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.