International Market Research Lead, Afterpay

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
We're looking for a seasoned International Market Researcher to join Block's Customer Insights team, serving as the lead insights partner for our Afterpay businesses in ANZ, Canada, and the UK while also supporting other Block products-such as Square-where international expertise is needed.
This is a critical, high impact role focused on driving regional research strategy, owning our Afterpay brand health tracking program, and delivering rich, actionable insights that guide decision-making across product, marketing, sales, and brand.
You'll operate independently and asynchronously, reporting to a U.S.-based manager and acting as the primary insights lead for your markets. You'll thrive in a fast-paced ambiguous environment building strong strong partnerships, surfacing insights, and influencing decisions across time zones.
This role blends deep quantitative skills, strategic thinking, and Ai-forward innovation, ensuring our products and campaigns resonate locally and scale globally with impact.
You Will

• Own the Afterpay brand health tracking program across ANZ, UK, and Canada - including survey design, instrumentation, data quality, reporting frameworks, and stakeholder engagement.
• Lead quantitative research initiatives to shape product, sales, marketing, and brand decisions in the Square AU and Afterpay international markets.
• Represent the voice of the customer and the region to global teams - advocating for local insights in strategic forums.
• Integrate AI techniques into research practices such as using LLM-powered tools for summarising and generating insights.
• Collaborate across Product, Data Science, Marketing, Comms, and Strategy to scope, prioritise, and execute research aligned to business goals.
• Synthesise data from various sources - survey, transactional, behavioural - into compelling, executive-ready insights.
• Build scalable, repeatable methodologies for sampling, weighting, and dashboarding regional research results.
• Act as a strategic partner for merchant and customer experience programs, including consumer-facing and B2B insights.
• Operate independently, communicating regularly with your U.S.-based manager and aligning on global priorities while driving execution locally.

You Have

• 8+ years of experience in quantitative market research, brand tracking, or consumer insights, with proven impact in international markets.
• Deep experience managing brand tracking programs, with a focus on continuous measurement and delivering business-relevant metrics.
• Strong statistical knowledge (sampling, weighting, segmentation, regression, etc.).
• Fluency in survey platforms (Qualtrics, Q, Confirmit) and data tools (Python, R, SPSS, Tableau).
• Applied knowledge of and openness to using AI tools (i.e. ChatGPT, Claude, etc.) in research for automation, synthesis and insight acceleration.
• Ability to communicate across time zones and work asynchronously with global teammates.
• Excellent storytelling, influence, and presentation skills - including experience with senior/executive audiences.
• A strategic mindset and high comfort level with ambiguity, complexity, and change.
• Familiarity with the fintech, payments, or BNPL landscape, especially in ANZ, UK, and Canada.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.