The Lead Generation Analyst will manage inbound lead activities and conduct outbound outreach to engage clients, book meetings, and source opportunities. Collaboration with sales and marketing teams, data-driven prospecting, and CRM management are key responsibilities.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Lead Generation Analyst (BDR)
Job Summary:
Mastercard offers an expansive, diversified portfolio of value-added services to power growth for our partners by making commerce smarter, more personal, and more secure. Mastercard Services is a fast-growing, key differentiator for Mastercard, powered by proprietary data, advanced technology and modeling, and unique expertise. This Business Development Representative (BDR) role will directly contribute to that business growth.
As Mastercard Services continues to build and expand our relationships into new industries and buying centers, the BDR will be responsible for both inbound lead management / follow-up and outbound cold outreach activities (email, social media / LinkedIn, cold calls) to engage our ideal customer profiles / senior decision-makers at enterprise organizations, book meetings with qualified personas, and source business opportunities for Mastercard Services.
This role will be exposed to the broad Mastercard Services product set and collaborate with cross-functional teams, including Business Development and the Services B2B Marketing team of which this role is part.
Key Responsibilities:
Prospecting and Lead Generation: Identify and engage with potential clients through various channels, including email, phone calls, LinkedIn, etc. Focus on reaching senior decision-makers at enterprise organizations to book meetings and source qualified business opportunities. This role carries a quarterly quota target for sourced opportunities.
Collaboration: Work closely with the sales, marketing, and product teams to align prospecting efforts and messaging with overall business goals and marketing campaigns. Provide feedback on lead generation processes and suggest improvements.
Data-Driven Approach: Utilize data and analytics to track and measure the effectiveness of prospecting strategies. Adjust tactics based on performance metrics to optimize outreach efforts.
CRM Management: Maintain accurate and up-to-date records of all prospecting activities and lead interactions in the CRM system (e.g., Salesforce). Ensure data integrity and consistency.
Continuous Learning: Stay informed about industry trends, Mastercard Services' product offerings, and competitive landscape. Participate in ongoing training and development to enhance sales skills and product knowledge to understand relevance of our solutions to potential clients and tailor messaging accordingly.
Reporting: Prepare and present regular reports on lead generation activities, campaign effectiveness, and business impact to the BDR Manager and senior leadership.
Sales Meeting Participation: Participate in and lead initial discovery calls with potential customers to effectively understand needs and showcase Mastercard solutions.
About You - Qualifications:
Educational qualification - BA/ MBA in Business/ Marketing / Finance or similar degree.
1-3 years of proven BDR experience, targeting enterprise-level organizations, preferably in SaaS, Technology and/or within a complex global organization
Excellent verbal and written communication (in English and ideally a 2nd language like Spanish and/or Portuguese) and interpersonal skills
Deep understanding of prospecting and inbound/outbound sales processes.
Proficiency in CRM systems (ideally experience with Salesforce) and sales enablement tools like Outreach.io, ZoomInfo, Lusha and LinkedIn Sales Navigator.
Self-starter mindset with the ability to work through ambiguity, upskill on different areas/solutions quickly, and operate through imperfect systems
Ability to work independently and as part of a team.
Strong collaboration skills to work effectively with cross-functional teams.
Strong analytical skills to assess performance metrics and make data-driven decisions.
Adaptability to changing business needs and priorities and ability to quickly come up to speed on new product areas and industries quickly
Strong commercial drive with ability to build relationships based on empathy, thought leadership and subject matter expertise
Attention to detail, and ability to multi-task in a fast-paced, deadline-driven environment
Agile, creative, and flexible thinker that enjoys responding rapidly to shifts in macro and microeconomic trends that affect prospect companies
Our Purpose: Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Lead Generation Analyst (BDR)
Job Summary:
Mastercard offers an expansive, diversified portfolio of value-added services to power growth for our partners by making commerce smarter, more personal, and more secure. Mastercard Services is a fast-growing, key differentiator for Mastercard, powered by proprietary data, advanced technology and modeling, and unique expertise. This Business Development Representative (BDR) role will directly contribute to that business growth.
As Mastercard Services continues to build and expand our relationships into new industries and buying centers, the BDR will be responsible for both inbound lead management / follow-up and outbound cold outreach activities (email, social media / LinkedIn, cold calls) to engage our ideal customer profiles / senior decision-makers at enterprise organizations, book meetings with qualified personas, and source business opportunities for Mastercard Services.
This role will be exposed to the broad Mastercard Services product set and collaborate with cross-functional teams, including Business Development and the Services B2B Marketing team of which this role is part.
Key Responsibilities:
Prospecting and Lead Generation: Identify and engage with potential clients through various channels, including email, phone calls, LinkedIn, etc. Focus on reaching senior decision-makers at enterprise organizations to book meetings and source qualified business opportunities. This role carries a quarterly quota target for sourced opportunities.
Collaboration: Work closely with the sales, marketing, and product teams to align prospecting efforts and messaging with overall business goals and marketing campaigns. Provide feedback on lead generation processes and suggest improvements.
Data-Driven Approach: Utilize data and analytics to track and measure the effectiveness of prospecting strategies. Adjust tactics based on performance metrics to optimize outreach efforts.
CRM Management: Maintain accurate and up-to-date records of all prospecting activities and lead interactions in the CRM system (e.g., Salesforce). Ensure data integrity and consistency.
Continuous Learning: Stay informed about industry trends, Mastercard Services' product offerings, and competitive landscape. Participate in ongoing training and development to enhance sales skills and product knowledge to understand relevance of our solutions to potential clients and tailor messaging accordingly.
Reporting: Prepare and present regular reports on lead generation activities, campaign effectiveness, and business impact to the BDR Manager and senior leadership.
Sales Meeting Participation: Participate in and lead initial discovery calls with potential customers to effectively understand needs and showcase Mastercard solutions.
About You - Qualifications:
Educational qualification - BA/ MBA in Business/ Marketing / Finance or similar degree.
1-3 years of proven BDR experience, targeting enterprise-level organizations, preferably in SaaS, Technology and/or within a complex global organization
Excellent verbal and written communication (in English and ideally a 2nd language like Spanish and/or Portuguese) and interpersonal skills
Deep understanding of prospecting and inbound/outbound sales processes.
Proficiency in CRM systems (ideally experience with Salesforce) and sales enablement tools like Outreach.io, ZoomInfo, Lusha and LinkedIn Sales Navigator.
Self-starter mindset with the ability to work through ambiguity, upskill on different areas/solutions quickly, and operate through imperfect systems
Ability to work independently and as part of a team.
Strong collaboration skills to work effectively with cross-functional teams.
Strong analytical skills to assess performance metrics and make data-driven decisions.
Adaptability to changing business needs and priorities and ability to quickly come up to speed on new product areas and industries quickly
Strong commercial drive with ability to build relationships based on empathy, thought leadership and subject matter expertise
Attention to detail, and ability to multi-task in a fast-paced, deadline-driven environment
Agile, creative, and flexible thinker that enjoys responding rapidly to shifts in macro and microeconomic trends that affect prospect companies
Our Purpose: Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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