As Lead Product Manager for Acquisition, you'll shape customer experiences, optimize conversions and lead growth strategies across marketing and product analytics.
About Envato
At Envato, everything we do is about empowering creatives to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud, guide everything we do, shaping how we work, grow, and succeed.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
About the role
Ready to own the front door of one of the world's most valuable toolkits for creatives? As our Lead Product Manager for Acquisition, you’ll be the strategic mind shaping the entire top-of-funnel customer experience that brings new users into Envato. You’re not just optimising; you’re defining how millions of creative professionals first discover our world-class stock catalogue and innovative AI tools, ensuring that those early interactions clearly shout our value and drive conversion.
This is your chance to combine high-level strategic thinking with hands-on, data-driven execution in a high-impact, high-ambiguity environment. You'll own everything from our logged-out experiences and landing pages to sign-up flows, pricing, and checkout. If you love using experimentation to unlock massive growth and partner across the business to define the future of user acquisition, this role is a canvas for your product leadership!
What you'll be doing
- Own and deliver the product experiences that convert visitors into sign-ups and customers, including landing pages, sign-up flows, pricing, and checkout.
- Design landing experiences that align with channel strategy and user intent, partnering closely with Marketing.
- Ground acquisition experiences in user insights and behavioural data, and use them to identify and prioritise high-impact opportunities, partnering closely with Product Analytics.
- Shape how user intent informs the post–sign-up handoff into the app, collaborating with App PMs to ensure the product experience matches the acquisition promise.
- Optimise conversion across acquisition-owned surfaces through experimentation and continuous iteration.
- Partner with Marketing to unlock new channels and acquisition experiences that broaden Envato’s reach.
About you
- Have 8+ years of product management experience, with a track record of leading growth or acquisition efforts at scale.
- Thrive in high-ambiguity, high-impact environments with the ability to balance strategic thinking and hands-on execution.
- Fluent in experimentation, analytics, and performance measurement, using data to drive prioritisation and decision-making.
- Deep curiosity for user behavior and passion for helping creative professionals succeed
Life at Envato
• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.
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Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.
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Top Skills
Ai Tools
Behavioral Data
Experimentation
Marketing Strategies
Product Analytics
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