Lifecycle Marketing Manager

About us:

We’re hipages - Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.

We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role:

As a Lifecycle Marketing Manager focused on Tradie Engagement, you’ll play a central role in how tradies experience hipages - both on and off platform. You’ll collaborate closely with Sales, Product-Led Growth and our Job Management teams to deliver lifecycle strategies that support acquisition, onboarding, engagement, and long-term retention.

This role will report to the Head of Customer Marketing and act as a key point of contact for tradie-focused lifecycle initiatives within cross-functional teams.

We’re not just looking for someone to build comms - we want someone who gets how lifecycle programs and product experiences work together to drive habit-forming behaviours. Someone who knows how to bring the right message, to the right tradie, at the right moment.

Why join our marketing team?

• A clear company purpose and a STRONG brand 
• Hybrid working model - 50% work from home
• Cross-functional collaboration
• In-house Talent Development team to prioritise personal and career growth
• Competitive salary, benefits and perks, plus equity via our Employee Share Program

How you will add value:

• Lead and shape strategy: Partner with Customer Marketing leadership, Product-Led Growth, and Job Management squads to set strategy and prioritise high-impact initiatives.
• Create and optimise journeys: Build, reimagine, and iterate on lifecycle programs using a test-and-learn approach that moves the needle on acquisition, engagement and retention.
• Unlock data-driven insights: Use data, research, and behavioural signals to understand tradie needs, uncover new opportunities, and inform program design.
• Think like a product marketer: Deeply understand the hipages product experience so you can craft communications that enhance and support tradie behaviour in-platform.
• Execute personalised experiences: Own the tradie lifecycle channel strategy across Braze—including email, push, in-app, SMS and beyond.
• Champion continuous improvement: Use experimentation frameworks to test hypotheses, measure impact, and scale what works.
• Write for outcomes: Apply CX principles and digital copywriting best practice to create clear, compelling messages that drive action.
• Tell a compelling story: Share your results, learnings, and rationale with stakeholders—bringing people on the journey with you.

About you:

We’re after a lifecycle marketer who’s commercially minded, confident in data, and thrives in cross-functional environments.

• 3+ years of experience in a lifecycle, customer, or data-driven marketing role - ideally in SaaS, subscription, or platform-based businesses.
• Strong familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, Amplitude, or Adobe Marketing Cloud.
• Experience working in or with cross-functional teams across Product, Design, and Engineering.
• Hands-on experience running tests and applying experimentation methodologies to improve outcomes.
• Strong communication and storytelling skills - you can clearly explain the “why” behind your work and the results it’s driving.
• A passion for customers and the curiosity to understand their behaviours, pain points, and motivations.
• Laser focus on metrics, with the ability to articulate what’s working and where to iterate.
• Hunger to learn and grow - you’re someone who’s always looking to level up and push the craft forward.
• An understanding of CDPs and 360 Customer Views is ideal but not essential. 

Why you’ll thrive at hipages

We move fast, back each other, and care deeply about making a difference for our customers. You’ll join a tight-knit, supportive team that values bold ideas, practical execution, and having fun along the way.

Life at hipages:

We’re more than just a workplace - we’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.

And there’s more:

• Diverse, collaborative teams that love solving problems
• Agile squads, hackathons, off-sites and roadshows
• Extra leave for birthdays, volunteering, and more
• Healthy snacks, continental breakfast and fresh fruit
• Sydney CBD office near Town Hall and Gadigal Stations
• Tailored growth support, mentoring and stretch projects
• A vibrant social scene - we work hard and have fun doing it

We prioritise Diversity:

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

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