Manager - CRM & Marketing Automations

At Sydney Airport, the future of air travel is shaped by you.

As a team, we connect the world. More than just a hub of activity and boundless energy, we’re creating a destination of amazing experiences. Like seeing wonderful moments unfold in front of you, knowing “I made that possible!”.

Dynamic. Fast-paced. We thrive in a place where fresh challenges land daily. Backed by positive and supportive team players and inspiring leaders, we adapt to change. Driven to grow. Owning every action. To do things better.

As smart, problem-solvers, we are always learning and growing. And that’s easier to do alongside passionate experts, as we collaborate across teams readily sharing our knowledge.

Each day is a new journey, as we bring an exciting vision to life. With significant capital investment in new, improved infrastructure, there’s never been a better time to expand your potential at Sydney Airport. The range of responsibilities and diverse pathways you can take on with us, are surprising.

We are SYD. United in the pride that comes with welcoming the world at Australia’s premier gateway.

About the role 

We’re looking for a driven, hands‑on CRM & Marketing Automation Manager to join our high‑performing Commercial Transport team at Sydney Airport. This role is focused on delivering meaningful customer engagement and incremental revenue outcomes for one of Sydney Airport’s key commercial assets.

In this role, you’ll be on the tools - building, executing, optimising and reporting on CRM and lifecycle marketing programs across owned channels. You’ll use Braze to deliver personalised, data‑driven customer journeys across email, push and SMS, using insight, experimentation and continuous optimisation to improve performance and customer experience.

In this role, you will have the opportunity to 

• Develop, implement and optimise CRM and lifecycle marketing programs to drive engagement, repeat bookings and revenue growth
• Own end‑to‑end CRM campaign execution, including automated journeys, segmentation and trigger‑based communications
• Manage day‑to‑day CRM operations such as campaign setup, QA, scheduling and deployment
• Run A/B and multivariate testing to improve open rates, CTRs, conversion and lifetime value
• Leverage customer data and behavioural insights to inform targeting and personalisation strategies
• Own CRM reporting, dashboards and post‑campaign analysis
• Partner with Data and Technology teams to ensure data integrity, event tracking and audience accuracy
• Collaborate closely with internal stakeholders 

About you

• 5+ years’ experience in a hands‑on CRM, lifecycle or marketing automation role
• Proven experience using Braze to build and optimise CRM programs
• Strong understanding of CRM, lifecycle marketing and customer segmentation strategies
• Experience using GA4 and/or CRM analytics to measure and optimise performance
• Strong analytical skills with the ability to translate data into actionable insights
• Highly organised, commercially astute and customer‑centric
• Confident communicator with strong stakeholder management skills
• Bachelor’s degree in marketing, digital, communications or a related field

What we offer

To find out more about the amazing work environment here at SYD, be sure to check out the Join us section of Sydney Airport’s website, where you can also see more about our flexible culture and work practices, alongside our other Employee benefits, or take a look at our LinkedIn Sydney Airport: Life page.

Make it Amazing

SYD is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including First Nations Australians, and people from culturally diverse backgrounds.