American Express
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Manager, Customer Lifecycle & Membership, International Card Services (13 Month Secondment/Contract)
American Express
Manager, Customer Lifecycle & Membership, International Card Services (13 Month Secondment/Contract)
Be an Early Applicant
Leads the Membership Marketing team in developing customer lifecycle strategies across Super Premium, Loyalty, and Digital channels. Oversees segmentation, personalization, multichannel campaigns, budgets, compliance, performance measurement, and ROI reporting. Partners with Product, Analytics, Brand, Compliance, Global Marketing, and Merchant teams to drive engagement, loyalty, retention, customer value, and billed business growth while coaching four marketing professionals.
Reporting to the Director, Customer Lifecycle & Membership, International Card Services, you will lead the Membership Marketing team to deliver impactful, customer-centric marketing strategies that drive Card Member engagement, loyalty, retention, and billed business growth.
The ideal candidate is a strategic marketer with strong leadership capabilities, a customer-first mindset, and a proven track record of delivering results in a fast-paced, highly collaborative environment.
Responsibilities- Build the membership marketing channel strategy, with a focus on Super Premium, Loyalty, and Digital channels ensuring alignment with enterprise objectives and priorities
- Leverage customer data and insights to identify segments, behaviours, and opportunities that unlock incremental billed business and long-term customer value
- Lead, coach, and develop a team of four marketing professionals, fostering a high-performance and growth-oriented culture
- Build team capability in campaign management, optimisation, performance measurement, and data-driven marketing practices
- Oversee the development and execution of targeted, multi-channel campaigns across digital channels, personalisation and offer strategy platforms
- Partner closely with Product, Analytics, Brand, Compliance, Global Marketing and Merchant teams to deliver integrated enterprise marketing initiatives
- Manage channel budgets, approvals, and operational processes to ensure team are effectively meeting compliance and risk management requirements
- Own and optimise key performance metrics, including Card Member engagement, NPS, retention outcomes, loyalty metrics and marketing-driven billed business
- Deliver insight-led reporting that demonstrates ROI, incremental impact, and opportunities for continuous improvement
- Extensive marketing experience, ideally within financial services or a highly regulated industry
- Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams
- Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes
- Exceptional stakeholder management, communication, and influencing skills across all organisational levels
- Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making
- Proven success managing multi-channel campaigns and complex customer journeys
- Strong analytical and commercial acumen, with experience translating insights into actionable business recommendations
- Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership
American Express Sydney, New South Wales, AUS Office
12 Shelley St, Sydney, NSW, Australia, 2000
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