- Own and deliver impactful lifecycle campaigns
- Partner with stakeholders and data teams to create highly targeted communications
- Build your expertise while working in a collaborative team
About the role
As a Marketing Communications Coordinator, you’ll support the Communications Hub in delivering high-impact direct marketing and customer journey programs. You’ll develop and execute communication strategies across projects, products, services, compliance and customer education initiatives - managing campaigns end-to-end from briefing and copywriting through to implementation, optimisation and reporting. With a strong customer focus, you’ll leverage automated member journeys and direct marketing to drive sustainable growth, strengthen retention and deliver measurable outcomes aligned to our strategic goals.
Key responsibilities will include:
- Supporting the delivery of the direct marketing and customer journeys program, including lifecycle campaign creation, execution and optimisation.
- Supporting internal stakeholders to deliver timely, member-centric communications aligned to business needs.
- Ensuring campaigns are measurable, with clear targets, reporting and continuous improvement.
- Ensuring consistent brand tone of voice is maintained across all touchpoints, including compliance and remediation communications.
- Utilising direct marketing platforms to build and send Electronic Direct Mails (eDMs) that adhere to best practice standards and brand guidelines.
- Collaborating with data teams and analysts to refine segmentation and targeting, while proactively managing risk and driving best practice.
About you
To be successful in this role, you are a proactive, detail-oriented operator who thrives in a collaborative environment. You’ll bring strong stakeholder management skills, a customer-first mindset and the ability to balance multiple priorities in a fast-paced setting.
We also seek:
- Strong copywriting and editing capability
- Experience with marketing automation and CRM platforms
- Campaign planning, execution and performance reporting
- Ability to interpret data and apply segmentation insights
Candidates who have previous demonstrable experience with Salesforce Marketing Cloud, Basic HTML skills and an understanding of database concepts are preferred.
Why you’ll love working with us:
People First Bank – our new brand – says exactly what we’re all about: people. We're committed to supporting and growing our team and creating an outstanding work environment.
You’ll have access to financial and lifestyle benefits to support your success and individuality:
- Flexibility and hybrid working arrangements.
- Extend your salary with discounts on banking, health insurance, and shopping across Australia.
- Advance your career with training, study support, and project opportunities.
- Competitive leave benefits that empower employees to take time for themselves and loved ones.
- Wellbeing support with our Employee Assistance Program, wellbeing leave, mental health app, and mental health ambassadors’ program.
- Make a difference with paid volunteering, Workplace Giving, and diverse community initiatives.
- Be recognised for your contributions through our peer-driven recognition program.
A bit about People First Bank:
In March 2023, People’s Choice and Heritage Bank merged to form Heritage and People’s Choice Limited - Australia's leading mutual bank. We are now on an exciting journey to bring together our products, services, and technology under a single brand - People First Bank.
We have over 700,000 members and 1,900 employees, with dual head offices in Adelaide and Toowoomba, an Australian-based contact centre and branches across five states.
With a vision ‘To deliver positive change through banking’, People First Bank serves members and contributes to the community, while offering an inclusive, flexible work environment. We’re big enough to make an impact; but agile enough to influence and do interesting work.
Apply online now:
Apply online now
If this sounds like the kind of role where you’ll thrive, we’d love to hear from you. Click ‘Apply’ and submit your application, including a short cover letter and your current resume by Tuesday, 29 September 2026.
Our diversity makes us stronger
People First Bank acknowledges the Traditional Custodians of Country throughout Australia and pays respect to Elders past and present. We are committed to fostering a diverse, inclusive and culturally safe workplace where everyone feels valued, respected and able to thrive. We welcome applications from Aboriginal and Torres Strait Islander peoples and people of all backgrounds, identities and lived experiences. We welcome requests for reasonable adjustments to ensure all candidates can participate fairly and confidently in our selection process.
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