Marketing Manager

At Sonder, we help organisations improve the health, safety and wellbeing of their people, empowering them to be at their best. Our mobile app provides immediate, 24/7 support to our members from a team of safety, medical, and mental health professionals - plus onsite help for time-sensitive scenarios. Accredited by the Australian Council on Healthcare Standards (ACHS), our platform gives our customers the insights they need to act on tomorrow’s wellbeing challenges today.
Founded in 2017, Sonder has rapidly expanded with operations in Australia, New Zealand, and the UK. After a highly successful Series B capital raise in August 2022, we are scaling globally to make a positive impact on our customers and their people. Our approach is both technology-driven and human centred aiming to transform workplace wellbeing with accessible, preventive care.

• 900,000+ eligible members across multiple countries
• 200 + team members, as well as an on-the-ground responder network 
• Partnerships with major corporations, education providers, and government agencies 

Join Sonder’s mission to deliver timely and effective global support, and contribute to empowering people to be at their best.

About the role

Join Sonder as the Marketing Manager and drive the revolution in employee wellbeing through advanced technology. Your mission is to fuel Sonder's growth with digital campaigns and robust demand generation strategies

As our Marketing Manager, you'll lead efforts to achieve ambitious revenue targets by engaging and converting prospects. With expertise in B2B digital marketing, you'll craft impactful multi-channel campaigns that guide prospects through personalised journeys, showcasing our solutions' value through product insights, customer advocacy, and ROI metrics.

Ideal candidates will have a strong track record in B2B demand generation, adept at leveraging digital channels to influence buyer decisions and accelerate business growth. Your campaigns will help nurture opportunities and create demand for our solution, to educate our audiences and build credibility and trust with our brand.

What you’ll be doing

• Craft compelling webinars and events that generate demand and drive decisions in order to meet SQL and pipeline targets.
• Create demand gen funnels across our key channels: web, paid search, paid social, email.
• Leverage and feed into a monthly cadence of content (such as PR, webinars, events and case studies, product updates) to arm your campaigns with content that converts, owning the promotion of these activities and tailoring it to campaign requirements.
• Work with Hubspot CRM team to track and report on key metrics, with SQL and pipeline generated as the north star.
• Run campaign retros with relevant stakeholders (design, content and growth marketing teams) to better understand what’s working in the market, what’s resonating, and what’s not landing to continuously improve and focus efforts with increasing returns.
• Stay up to date with the latest demand gen trends and use guerrilla marketing tactics.

Who are we looking for?

The ideal candidate has a growth mindset and is passionate, self-motivated, and takes pride in producing high-quality work every day. Above all else, you - the ideal candidate - will embody the Sonder values and love working in a fast-paced, dynamic workplace.

What you bring to the team;

• Deep experience in B2B demand generation marketing methods including; personas, ICP, targeting & prioritisation. Ideally worked in SaaS marketing products.
• A track record of above-benchmark success for demand generation targets and revenue generation.
• A creative story teller able to independently research and plan multi-channel campaigns by collaborating to execute beautiful, striking and impactful campaigns.
• Proven ability to measure impact and ROI of campaigns on revenue targets.
• Experience running high impact webinars and events to generate net new opportunities.
• Experience working with sales teams to fine tune campaign messaging, is highly influential, and experienced with sales methodologies.
• Past experience leading; email campaigns, Linkedin campaigns, video campaigns, webinar driven campaigns.
• Passion and a desire to pushes the boundaries.

Why join Sonder?

At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is a collaborative, vibrant group of passionate professionals, dedicated to making a real impact on people’s lives every day.

• Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and work from home flexibility, empowering you to optimise your productivity and work-life balance.
• Gain free access to the Sonder app for you and your family, offering 24/7 on-demand support for health, wellbeing, and safety.
• $1000 annual contribution as part of your development plan + 2 days of study leave
• Paid parental leave with an attractive return to work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
• Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder’s success. 
• Salary packaging novated leasing.
• ​​Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
• Free coffee on Tuesdays and catered lunch on Thursdays.
• Team social fund to connect with your team, plus monthly company wide social events. 
• Dog-friendly office. 
• Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.

Check out our life page for more info - https://www.linkedin.com/company/sondersafe/life/

Sonder is committed to creating an inclusive and diverse workplace for everyone. We offer equal opportunities to all, regardless of race, gender, age, disability, political beliefs, sexual orientation, or any protected status. All qualified applicants are encouraged to apply and join us in fostering a respectful and empowering environment.

Due to the nature of our industry, all Sonder employees are required to complete a National Police Check and WWCC

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