Digital Marketing Manager

Marketing Manager

Location: Sydney or Melbourne (hybrid work from home & office)

Experience: +6 years
Employment type: Full-time

About Ailo

The Ailo platform is Australia’s only all-in-one property management platform – and we’re growing fast. More than 300,000 Australians already use the platform that processes billions in payments annually.

We're shaking up a $54B industry by helping real estate agencies break free from legacy tech stacks and transform their businesses, scaling without overhead and bringing energy back to the industry. Our platform enables real-time payments, streamlined operations, and connected customer experiences – with AI playing a growing role in how we deliver smarter solutions. By rethinking the way property management works, we’re making life better for everyone in the ecosystem: property managers, property owners, renters and tradespeople. 

The role

We're looking for a Digital Marketing Manager to join our Sydney team – someone who can balance strategic thinking with hands-on execution.

You'll own the funnel – writing copy that converts, building automated flows, A/B testing relentlessly, running ads until they perform, and using AI to work smarter and harder.. If you can build a landing page without asking a dev and have hacked growth at a startup before, you'll thrive here.

This role suits someone who moves fast, dives in, and doesn't wait for permission. If you see a new tool launch and immediately sign up to test it, you'll fit right in. Working closely with our Head of Marketing, you'll have creative freedom to experiment with a team that believes the best marketing hasn't been invented yet.

What you’ll do

• Own funnel optimisation end-to-end – from copy that converts to automated flows, A/B testing, and Meta ads performance
• Build and execute email nurture and social campaigns that expand our audience and convert interest into opportunities
• Produce content yourself, from social posts to video edits to email campaigns, to test what resonates and iterate fast
• Manage website updates and optimisation to improve engagement and conversion
• Use AI tools and analytics to inform content development, campaign optimisation, and audience engagement
  

What you’ll bring

• 5-8 years owning multi-channel marketing with a track record of driving awareness and growth. If you're earlier in your career but have genuine AI-first chops and examples of what you've built, don't count yourself out.
• You can teach us something – whether it's a new AI tool we haven't discovered, a creative channel strategy we haven't tried, or a better way to measure what's working.
• Hands-on curiosity with automation and AI marketing tools – not just awareness, but active experimentation. You use AI daily to create content faster, optimise campaigns, and push creative boundaries. You're not afraid to build landing pages, set up automations, or troubleshoot tracking pixels without waiting for a developer.
• A maker's mindset – you're energised by building things yourself rather than briefing everything out. Comfortable in Canva, CapCut, or similar tools
• Familiarity with HubSpot, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager (or similar)
• Strong project management skills and collaborative approach working with customer-facing teams to surface stories

Note: If you don't tick every box but you're hungry to learn, interested in emerging tools, and can talk to us about things you built – we want to hear from you. We value drive and curiosity over perfect credentials.

Why join us?

• Shape the brand of a scale-up disrupting a $54B industry
• Work alongside a passionate team that’s reimagining how we can make the property management industry better for everyone
• Flexible working - between Sydney CBD office and home
• A culture that values experimentation, autonomy, and curiosity

👉 How to apply Send us:

1. Your CV
2. A short cover letter (talk to us like a human) answering:
   1. What about this role makes you want to apply?
   2. What's a new marketing approach or automation or AI tool you've been experimenting with recently?
   3. Why Ailo specifically?