Marketing Operations Specialist

Posted 6 Days Ago
Be an Early Applicant
Sydney, New South Wales
1-3 Years Experience
Gaming • Mobile • eSports
The Role
The Marketing Operations Specialist role involves creating and optimizing live events to boost customer engagement, executing monthly plans, collaborating with cross-functional teams, and analyzing metrics to improve game performance. This position requires strong problem-solving skills, data handling experience, and a creative mindset to enhance player experiences.
Summary Generated by Built In

Marketing Operations Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

We have an exciting opportunity for a Marketing Operations Specialist to join our CRM team in Sydney.

In this role you will create and optimise live events to drive heightened customer engagement and deep retention. Contribute to and execute upon monthly plans with meticulous attention to detail. To be an advocate for our customers and produce first-class, exciting experiences that are engaging, relevant, error-free and most of all, fun. Data driven to innovate, test, and develop creative solutions to engage our players.

Key responsibilities will include:

  • Collaborate with the CRM team to use engagement strategies to configure and execute game tournaments and quest schedules.
  • Collaborate with the data team to create an ongoing test schedule.
  • Collaborate with the CRM and Product teams to organise, document, and release new content.
  • Compile and present monthly liveops results with next steps to key stakeholders.
  • Organise, document, create, and QC all SKU, promo code, and product URL requests.
  • Create and validate data configuration updates, time-limited events, special offers, game feature testing, and more.
  • Share feedback and suggestions with the Product Management team regarding general live ops strategy.

What you will bring to the role:

  • Experience with handling large amounts of data entry and organisation, preferably as a game tester or a position similarly responsible for ensuring the quality of live game operations.
  • Knowledge or understand of Statistics - Data Analysis - AB Testing would be desirable 
  • Analytical and organised with strong time management skills.
  • Strong problem-solving skills and highly creative.
  • Motivated, driven and self-starting individual who enjoys solving problems and finding areas of improvement.
  • A solid understanding of the key metrics used to monitor the performance of a live game.

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co


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Top Skills

Data Analysis
The Company
San Francisco, CA
700 Employees
On-site Workplace
Year Founded: 2010

What We Do

Pioneering the online social gaming experience.

VGW started in 2010 in Perth, Australia with the vision of creating a virtual world with a focus on gaming and entertainment. After a few early iterations and continuous development, Chumba Casino was launched in 2012. Our Founder (Laurence Escalante) and a small team of innovative developers succeeded in incorporating our patented sweepstakes functionality into our casino gaming platform.

Since then, Chumba Casino has grown into a leading social gaming provider offering players a broad range of fun and engaging games. What started as a slots-only offering has grown to include a number of table games including black-jack and roulette.

In late 2016 we launched Global Poker – an online poker room based on VGW’s proprietary and patented sweepstake technology and are proud to claim is now the largest poker room in the United States.

VGW is a diverse company which believes in a work hard / play hard ethos. We now have over 700 of the world's best developers, designers, analysts and marketing professionals, with offices in Perth, Malta, Sydney, Manila, Toronto, and San Francisco.

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