Coordinates and executes marketing activities across Taiwan and Hong Kong, including localized content and asset development, approval workflows, vendor logistics, events, digital campaigns, and marketing calendars. Manages Taiwan consumer lead routing and patient concierge support across phone, LINE, email, and chat. Tracks budgets, performance, inventory, and campaign outcomes while coordinating agencies, regional teams, legal, regulatory, sales, clinical, and IT stakeholders.
The Marketing Specialist is the execution and coordination engine of the Taiwan & Hong Kong marketing team. The role supports the implementation of marketing programs across both markets — developing and managing marketing assets and content, running the approval and logistics processes that keep programs moving, coordinating the marketing calendar and events, and supporting the digital and lead-generation funnel.
The role also provides hands-on support to project owners across the team on whichever initiatives are live in a given quarter. It is a broad, fast-moving role for someone with strong coordination and implementation skills, a customer-oriented mindset and a collaborative approach.
The role also provides hands-on support to project owners across the team on whichever initiatives are live in a given quarter. It is a broad, fast-moving role for someone with strong coordination and implementation skills, a customer-oriented mindset and a collaborative approach.
Key Responsibilities
In this role, you will…
Marketing assets & content — Taiwan and Hong Kong
• Develop, localize and adapt practice and consumer marketing assets and content for both markets — in-clinic materials, practice toolkits, sales aids, EDMs, social content and video editing.
• Manage the marketing asset library and tracker: inventory, language versions, approval and expiry status; ensure only current, approved materials are in circulation.
• Own the approval process end to end, including Bynder submission and routing through marketing, clinical, legal and regulatory reviewers, and ensure all content receives the required approvals before release.
• Act as the local point of contact for brand, copy and compliance questions on marketing materials.
Marketing operations & logistics — Taiwan and Hong Kong
• Run marketing logistics for both markets: printing and production, inventory and replenishment, and cross-border movement of materials and premiums.
• Manage vendors and agencies — briefing, quotations, timelines and quality control — and support the purchase-to-pay process, and invoice follow-up.
• Own the TW/HK marketing calendar: consolidate campaigns, launches, events, KOL activities and training into one master view, and flag conflicts and dependencies early.
• Maintain marketing process documentation so recurring workflows are repeatable across both markets.
Program, event & digital execution
• Support planning and on-site delivery of marketing events and programs — doctor forums, seminars, workshops, product launches, iTero Day, trade shows and KOL activities — including logistics, registration, budget tracking and post-event reporting.
• Support execution of digital marketing programs: website and landing page updates, Doctor Locator accuracy, EDM deployment, social and paid media asset trafficking, and coordination with agencies and the regional consumer marketing team.
• Work with IT and the regional team on web-based practice development tools and coordinate local rollout and doctor adoption.
• Support local teams on in-market execution to drive adoption and utilization of marketing tools and assets.
Leads & patient concierge — Taiwan
• Manage the local consumer lead flow: monitor volume and source quality, ensure timely handling and routing, and report on conversion from lead to booked appointment to first case.
• Provide patient concierge coverage across phone, LINE, email and chat — qualifying intent and booking appointments with Invisalign providers — with priority on high-intent leads.
• Improve concierge efficiency through templated responses, automation, LINE@ flows and agency support so manual handling time declines over time.
Project & team support
• Provide hands-on support to project owners across the marketing team on live initiatives — for example the NDO program, new product launches, sales enablement, market research — contributing materials, coordination, tracking and reporting rather than owning the program.
• Take on other marketing duties as assigned, in line with business priorities.
Marketing assets & content — Taiwan and Hong Kong
• Develop, localize and adapt practice and consumer marketing assets and content for both markets — in-clinic materials, practice toolkits, sales aids, EDMs, social content and video editing.
• Manage the marketing asset library and tracker: inventory, language versions, approval and expiry status; ensure only current, approved materials are in circulation.
• Own the approval process end to end, including Bynder submission and routing through marketing, clinical, legal and regulatory reviewers, and ensure all content receives the required approvals before release.
• Act as the local point of contact for brand, copy and compliance questions on marketing materials.
Marketing operations & logistics — Taiwan and Hong Kong
• Run marketing logistics for both markets: printing and production, inventory and replenishment, and cross-border movement of materials and premiums.
• Manage vendors and agencies — briefing, quotations, timelines and quality control — and support the purchase-to-pay process, and invoice follow-up.
• Own the TW/HK marketing calendar: consolidate campaigns, launches, events, KOL activities and training into one master view, and flag conflicts and dependencies early.
• Maintain marketing process documentation so recurring workflows are repeatable across both markets.
Program, event & digital execution
• Support planning and on-site delivery of marketing events and programs — doctor forums, seminars, workshops, product launches, iTero Day, trade shows and KOL activities — including logistics, registration, budget tracking and post-event reporting.
• Support execution of digital marketing programs: website and landing page updates, Doctor Locator accuracy, EDM deployment, social and paid media asset trafficking, and coordination with agencies and the regional consumer marketing team.
• Work with IT and the regional team on web-based practice development tools and coordinate local rollout and doctor adoption.
• Support local teams on in-market execution to drive adoption and utilization of marketing tools and assets.
Leads & patient concierge — Taiwan
• Manage the local consumer lead flow: monitor volume and source quality, ensure timely handling and routing, and report on conversion from lead to booked appointment to first case.
• Provide patient concierge coverage across phone, LINE, email and chat — qualifying intent and booking appointments with Invisalign providers — with priority on high-intent leads.
• Improve concierge efficiency through templated responses, automation, LINE@ flows and agency support so manual handling time declines over time.
Project & team support
• Provide hands-on support to project owners across the marketing team on live initiatives — for example the NDO program, new product launches, sales enablement, market research — contributing materials, coordination, tracking and reporting rather than owning the program.
• Take on other marketing duties as assigned, in line with business priorities.
Skills, Knowledge & Expertise
Qualification -
• A Diploma or Bachelor's degree with a minimum of 2–3 years of marketing or equivalent experience. Consumer,
healthcare or medical device experience is an advantage.
• Strong implementation skills, excellent execution and attention to detail.
• Highly organized in managing and coordinating multiple projects across two markets, with the ability to balance
competing deadlines.
• Working knowledge of digital marketing (website, EDM, social, paid media, lead funnels) and of digital asset
management platforms such as Bynder.
• Comfortable with data — able to build and interpret performance reports and act on what they show.
• Proficient in MS Office; basic design and video editing capability (Canva, Adobe Creative Suite or equivalent) is an
advantage.
• Good interpersonal and problem-solving skills; able to adapt and respond to different stakeholders.
• A fast learner, self-motivated, able to work independently in a fast-paced and rapidly evolving environment.
• Fluent in Mandarin Chinese and business-level English. Cantonese and Traditional Chinese written proficiency is
an advantage.
Relationships
• Reports to the Associate Marketing Director, Taiwan & Hong Kong.
• Collaborates with APAC professional and consumer marketing, digital, clinical education, sales training and IT
teams.
• Partners with local sales, clinical and customer support teams, and supports project owners within the TW/HK
marketing team.
• Works with Legal, Regulatory Affairs and Compliance on asset approvals.
• Manages agencies, printers, production houses, logistics providers and event vendors.
• A Diploma or Bachelor's degree with a minimum of 2–3 years of marketing or equivalent experience. Consumer,
healthcare or medical device experience is an advantage.
• Strong implementation skills, excellent execution and attention to detail.
• Highly organized in managing and coordinating multiple projects across two markets, with the ability to balance
competing deadlines.
• Working knowledge of digital marketing (website, EDM, social, paid media, lead funnels) and of digital asset
management platforms such as Bynder.
• Comfortable with data — able to build and interpret performance reports and act on what they show.
• Proficient in MS Office; basic design and video editing capability (Canva, Adobe Creative Suite or equivalent) is an
advantage.
• Good interpersonal and problem-solving skills; able to adapt and respond to different stakeholders.
• A fast learner, self-motivated, able to work independently in a fast-paced and rapidly evolving environment.
• Fluent in Mandarin Chinese and business-level English. Cantonese and Traditional Chinese written proficiency is
an advantage.
Relationships
• Reports to the Associate Marketing Director, Taiwan & Hong Kong.
• Collaborates with APAC professional and consumer marketing, digital, clinical education, sales training and IT
teams.
• Partners with local sales, clinical and customer support teams, and supports project owners within the TW/HK
marketing team.
• Works with Legal, Regulatory Affairs and Compliance on asset approvals.
• Manages agencies, printers, production houses, logistics providers and event vendors.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
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