Marketing
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.
Our SEO team is currently looking for a Senior Optimisation Specialist to join the team in Sydney.
This role aims to increase the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. This role analyses user behaviour, conducts A/B testing, and implements changes to improve the user experience and increase conversion rates.
Key responsibilities will include:
- Help maximise the return on investment from website traffic and marketing initiatives.
- Analyse website performance and user behaviour using tools like Google Analytics.
- Conduct A/B testing and other optimisation experiments to identify effective changes.
- Develop and implement strategies to improve conversion rates and user experience.
- Create detailed reports on conversion rate optimisation activities, findings, and improvements.
- Identify and prioritise high-impact areas for optimisation.
- Conduct competitor analysis to identify strengths and weaknesses.
- Use qualitative and quantitative data to understand user pain points and barriers.
- Monitor and report on the performance of implemented changes.
What you will bring to the role:
- At least three years' experience in a similar role, with experience in contributing or executing CRO strategy
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
- Demonstrated experience with A/B testing platforms
- Strong knowledge of HTML, CSS, and JavaScript for implementing and understanding website changes.
- Proficiency in using CRO tools and software (e.g., Hotjar, Crazy Egg).
- Demonstrated success in significantly increasing conversion rates and improving user experience on multiple projects.
- Deep understanding of user experience (UX) principles and best practices.
About VGW
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.
With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.
As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.
At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.
Why VGW?
At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.
Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.
We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.
But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.
It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.
If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.
Find out more at www.vgw.co
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