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Eli Lilly and Company

Omnichannel Operations Manager

Posted 4 Days Ago
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In-Office
Sydney, New South Wales, AUS
Senior level
In-Office
Sydney, New South Wales, AUS
Senior level
The Omnichannel Operations Manager will oversee the execution of HCP digital engagement strategies, manage content journeys, drive database growth, and ensure seamless digital operations.
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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Omnichannel Operations Manager | Eli Lilly Australia

Sydney, Australia

We're building the digital front door for healthcare professional engagement in Australia — and we need someone to run it.

As the Omnichannel Operations Manager, you'll own the end-to-end execution of the HCP digital customer engagement strategy across ANZ, turning a global playbook into local market results.

What you'll drive:

→ Consent & database growth — scale our HCP opt-in base, activating every channel from paid digital to field-led collection with an emphasis on sources of authority platforms.

→ Content journeys — build and manage always-on engagement sequences in SFMC Journey Builder, moving beyond campaigns to personalised, trigger-based HCP journeys

→ Adaptive targeting — implement engagement scoring to surface high-intent HCPs for the sales force and shift low-potential contacts to digital nurture

→ Platform operations — keep the digital stack running (SFMC, consent management, Veeva, LillyPlay, SOA Direct) and lead the transition to next-gen platforms

You will be part of the customer experience team where you'll partner across brand teams, sales leadership, as well as global stakeholders to ensure digital and field engagement work as one system — not two silos.

What we're looking for:

• 5+ years in omnichannel marketing, digital ops, or marketing automation in pharma/healthcare, open to other similar B2B industries

• Hands-on experience with SFMC, Journey Builder

• Strong understanding of HCP engagement, consent-based marketing, and customer journey design

• A data-driven operator who can read engagement metrics and act on them

• Project management muscle to run multiple workstreams simultaneously

This is a hands-on execution role — not a strategy-only seat. You'll be the person making digital HCP engagement work at scale in Australia. You will manage one Digital Operations co-ordinator.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

Top Skills

Journey Builder
Lillyplay
Sfmc
Soa Direct
Veeva

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