The Performance Marketing Manager will drive growth through paid media campaigns, focusing on user acquisition and retention across digital channels like Google Suite and Social. Responsibilities include managing multi-channel campaigns, optimizing performance, conducting analyses, and collaborating with creative teams for impactful marketing strategies.
About the role
As Performance Marketing Manager, you’ll be at the heart of driving growth through paid media campaigns. In this exciting role, you’ll activate members with the right message at the right time and place, helping us grow our dynamic, rapidly expanding business. We’re looking for an experienced performance marketer with a talent for media planning, channel strategy, budget management, and campaign reporting.
You’ll lead user acquisition and retention efforts across key digital channels—Google Suite, Programmatic, and Social—with experience in additional channels being a plus. Working as part of our Growth Marketing team, you’ll collaborate closely with Brand, Creative, and Retail to create memorable experiences for our members and partners.
Your Focus
- Overseeing insight, planning and output across marketing platforms, defining and delivering best in-class approaches across Performance Media.
- Proven success scaling user acquisition and retention
- Demonstrated experience implementing and managing large scale campaigns.
- Subject matter expert in one or more of the following channels; DV360, Search (Google, Bing), Programmatic, Social (Meta, TikTok, Snap), Influencers, Apple Search Ads and Affiliates.
- Proficient with marketing analytics tools (GA4, MMP) and data visualisation tools (Google Data Studio, PowerBI).
- Passion for data and uncovering actionable insights
- Strategic thinker with the ability to synthesise trends into opportunities.
- Comfortable and confident making decisions and recommendations.
About You
- Scale digital performance strategies to accelerate new member acquisition, retention and referral.
- Manage multi-channel campaigns from end-to-end across one or more of the following platforms Search, Programmatic, Social, Influencers, Affiliates, Publishers and App Store.
- Track, manage and optimise performance and large-scale investment to achieve key objectives include new member acquisition, monthly active users (MAU), cost-per-acquired customer (CAC) and cost per retained member (CRM).
- Develop prioritised channel roadmaps and conduct on-going experiments to deliver continuous improvement.
- Demonstrate the effectiveness and value of digital marketing campaigns through in-depth analysis, reporting and presentations.
- Brief in-house creative teams to design high-quality creative, content and landing pages to support growth marketing campaigns.
- Collaborate with the wider marketing team to develop innovative marketing campaigns, retail events and custom solutions for our merchant partners.
Top Skills
Apple
Bing
Dv360
Google
Meta
Snap
Tiktok
Cashrewards Sydney, New South Wales, AUS Office
242 Pitt St, Sydney, New South Wales , Australia, 2160
Similar Jobs
Enterprise Web • Fintech • Financial Services
The Performance Marketing Specialist at Morningstar will manage Paid Search lead generation campaigns, develop and optimize new campaigns, conduct performance analysis, and report on results. The role involves collaboration with design, product, and compliance teams, and requires strong copywriting skills as well as proficiency in digital tracking and analytics tools.
Top Skills:
Google Analytics
Artificial Intelligence • Cloud • Digital Media • Machine Learning • Mobile • Software • Design
In this role, you will develop and manage a comprehensive B2B performance marketing strategy, overseeing paid social, SEM, YouTube, and display channels. You'll partner with internal teams and external agencies to optimize campaigns, drive measurable growth, and report on performance trends.
AdTech • Digital Media • Marketing Tech
As a Marketing Specialist - Performance Media Manager, you will manage and execute performance-driven Paid Social and Display campaigns, focusing on customer acquisition and revenue growth while utilizing data and tracking tools to meet business goals.
Top Skills:
Paid SocialSem
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
