Job Description:
At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.
About the Role:
As the Principal Product Marketing Manager, you will own the go-to-market strategy, positioning, and execution for our core remittance product and new offerings across the EMEA and APAC region. Reporting to the VP, E&A Marketing, this is a senior individual contributor role — and the only dedicated product marketing presence in the region — which means you'll operate at both ends of the spectrum: setting the strategic direction and rolling up your sleeves to make it happen.
This role is built for someone who genuinely thrives in that combination. You're as comfortable developing positioning and messaging as you are writing a creative brief, running a launch, or building a campaign from scratch. You will have the best in class AI tools available and use them as a core part of how you work, enabling you to move faster and think sharper without sacrificing quality.
This is a hybrid role, with 2-3 days expected in our London office near Warren Street.
You Will:
- Own product launches across E&A. Partner with our product and GM teams to support end-to-end go-to-market for new features and product experiences across the EMEA and APAC region. You'll support the strategy and own the execution, balancing speed with rigour to drive measurable business impact.
- Own regional positioning and messaging. Develop and steward the strategic positioning for E&A's core audiences and customer groups. Translate deep market intelligence and customer insight into differentiated narratives that drive adoption and preference with customers.
- Provide integrated campaign leadership. Partner with the wider Marketing, GM, Product, and Pricing teams to lead major campaigns from brief to in-market execution. You'll be the strategic anchor ensuring coherence across every touchpoint.
- Develop a strong working knowledge of E&A's core audiences: their financial behaviours, motivations, and unmet needs, and use that understanding to sharpen positioning and inform campaign strategy.
- Provide leadership with clear insights, audience and market intelligence, and recommendations that shape broader product and marketing decisions across the region.
You Have:
- 8+ years in a data-driven B2C product company, with a strong track record of owning go-to-market strategy end-to-end.
- Experience launching products and features across diverse international markets, ideally across multiple EMEA or APAC countries, with the cultural fluency to develop messaging that resonates locally, not just regionally.
- Genuinely AI-native. You use AI tools everyday to accelerate research, sharpen briefs, test positioning, and scale execution. You're actively building workflows that compound over time, and you see this as a meaningful professional differentiator, not a trend to keep up with.
- Exceptional positioning and messaging skills. You can move from raw insight to a sharp, differentiated narrative and know the difference between messaging that's technically accurate and messaging that actually works.
- Strong analytical foundation. You're comfortable interrogating unit economics, cohort data, and funnel metrics, and you use them to make sharper decisions.
- Proven ability to influence without authority. You've driven alignment across Product, Brand, Creative, and Growth in complex, scaling organisations.
- Comfortable operating across the full strategic-to-executional spectrum. You don't wait for the org to scale around you and find ways to move at pace and produce high-quality work.
- Experience in fintech, payments, or a similarly regulated consumer category is a plus.
#LI-Hybrid
Our Benefits:
- Paid Vacation Days
- Health insurance
- Commuter benefit
- Employee Stock Purchase Plan (ESPP)
- Mental Health & Family Forming Benefits
- Continuing education and corridor travel benefits
Our Connected Work Culture: Driving Innovation, Together
At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.
Remitly is an E-Verify Employer
At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.
Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
