Lead downstream marketing for iTero in Thailand, owning strategy, execution, budgeting, GP channel enablement, KOL and events management, promotions, insights, and sales enablement across planning to post-launch.
The Product Manager will lead the planning, coordination, and execution of downstream marketing initiatives for Thailand. The role serves as the product lead for iTero, with full responsibility for the strategic planning, development, implementation, and budget management of all professional marketing activities for the General Practitioner (GP) channel.
The ideal candidate is hands-on, a fast learner, and comfortable navigating ambiguity, solving problems, collaborating effectively, and taking full ownership and accountability.
The candidate should demonstrate strong business acumen, stakeholder management skills, and the ability to influence, prioritize, and drive measurable business impact in a fast-paced environment. This is a hands-on, individual contributor role covering end-to-end responsibilities from planning to execution.
This position reports to the Associate Marketing Director for Thailand.
Key Responsibilities
As part of Thai marketing team, the Product Manager will:
1. Strategic & Marketing Leadership
· Lead downstream marketing strategy and execution for iTero and the GP channel.
· Align iTero initiatives with local leadership and reginal marketing teams.
· Develop annual and long-term plans under the Associate Marketing Director.
· Support new initiatives from planning to launch and post-launch review.
· Manage pricing, terms, and commercial programs.
2. Marketing Execution & Communication
· Drive internal and external communication for product and marketing initiatives.
· Localize and adapt global/regional collateral with legal and regulatory alignment.
· Develop customer communication for launches, software updates, and promotions.
· Manage digital and traditional communication, including EDMs and advertising.
· Ensure complete, compliant marketing content; manage translation needs.
3. GP Channel Enablement
· Equip sales teams and stakeholders with tools and materials across the product mix.
· Deliver product and professional education to build strong sales capabilities.
· Provide relevant sales support materials to maximize performance.
4. KOL, Events & Thought Leadership
· Develop and manage KOLs, advocates, and thought-leadership programs.
· Support clinical and professional events to elevate iTero and Invisalign visibility in GP channel.
· Coordinate event planning, logistics, and alignment with stakeholder expectations.
· Work with agencies to maintain brand consistency.
5. Promotions & Commercial Activities
· Develop quarterly and annual promotion plans and communication assets.
· Partner with regional and local teams to ensure clear promotion messaging.
· Track program effectiveness and business impact.
6. Insights, Operations & Budget
· Lead market intelligence (market trends, share, competitors, customer insights).
· Integrate customer feedback into commercial and product solutions.
· Manage A&P budgets for optimal ROI.
· Support audits and quality management requirements.
Skills, Knowledge & Expertise
Education & Experience
· Bachelor’s degree in healthcare, engineering, technology, business, or related field; MBA preferred.
· 5+ years in product management or strategic marketing, ideally in medical devices, healthcare, life sciences, or consumer goods.
· Strong background in professional (HCP facing) marketing.
· Experience in global, matrix, or fast-paced environments; startup or change-management experience is a plus.
Technical Skills
· Strong analytical skills and ability to make decisions using data.
· Proficient in SFDC, Microsoft Excel and PowerPoint; familiarity with Power BI or similar tools is preferred.
· Proven project management capability and ability to manage multiple initiatives.
· Experience managing agencies and understanding financial drivers for business decisions.
Leadership & Personal Attributes
· Self-starter with a hands-on mindset and strong ownership.
· Comfortable working independently and managing ambiguity.
· Thai speaking and Excellent communication skills in English.
· Strong stakeholder management, collaboration, and influencing skills.
· Highly organized, detail-oriented, and effective in time management.
· Ability to identify business opportunities and drive results.
· Team player with the ability to explain technical topics to business audiences.
Other
· Ability to travel up to 20%.
· High integrity, customer-focused, adaptable, and results-oriented.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
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