Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
You will lead the execution of marketing initiatives for the Transcatheter Mitral and Tricuspid Therapy (TMTT) portfolio, driving growth in a rapidly expanding business. While your primary focus will be on the ANZ region, you will also play a key role in supporting marketing projects across APAC, implementing a diverse range of strategies and tactics to strengthen market presence.
How you will make an impact:
Collaborate closely with the ANZ marketing team and Business Unit Director to shape strategy within ANZ while also partnering with TMTT APAC team to drive broader regional initiatives.
Drive the creation of marketing materials, plan and execute promotional campaigns, and support the field sales team by analyzing market trends and providing actionable insights.
Maintains contacts with Supply Chain, Global marketing, Regulatory Affairs and Market Access teams including conference (local, regional and international) management.
Partnering with Global Marketing and Field Clinical Specialist teams to execute marketing campaigns and strategies.
Participate in developing marketing messages based on regional strategies.
Participate in execution & development of strategic plan of product portfolio.
Knowledge of current literature and regulatory/legal requirements.
Participates in introduction of new products in the market.
Participate in development and execution of the production of marketing and product training materials.
Lead logistics & organization of relevant internal and external meetings.
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition.
Participates in creation of competition analysis (market dynamics, product positioning, product/business needs).
Executing sales force training (e.g., training on product, messaging, and competition).
Other operational and incidental duties.
Travel Requirement:
20%-30% across ANZ and abroad
What you'll need (Required):
Bachelor's Degree with minimum 5 years of related working experience Required or
Master's Degree or equivalent 3 years of related working experience Required
Experience working in sales, marketing, or healthcare industry Preferred
What else we look for (Preferred):
Ability to develop peer and cross functional relationships
Ability to work and excel in a fast paced and dynamic work environment
Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
Excellent problem-solving , critical thinking, and investigative skills
Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
Substantial knowledge of marketing concepts and principles
Expertise and ability to coach others in one or more functional areas
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
Proven expertise in MS Office Suite
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
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