Product Marketing Manager

Stake is looking for a Product Marketing Manager to join us at our Bondi Junction HQ, with a flexible hybrid working model (3 days in the office, 2 WFH).

We’re an Australian investment platform with a mission to provide a seamless and immersive experience that breaks barriers for ambitious investors. We serve a global customer base of 700,000+ investors, with more than A$5 billion in assets under administration.

At Stake, we break barriers in everything we do. Just like our customers, we’re driven by ambition. Our desire for continuous growth is what creates the collaborative and high performance environment we work in. Though we’re spread around the world, we’re a unified team moving towards a shared vision: to unleash the investor in everyone. Join us as we continue to reshape the financial services industry, inspiring investor confidence and celebrating our wins along the way.

About this role

You'll be the driving force behind the marketing strategy for Stake Super—Australia’s most hassle-free SMSF service. You will have clear ownership and autonomy to develop always-on and go-to-market strategies for Stake Super, with the goal of increasing product awareness and consideration while working collaboratively with in-house Growth and Product specialists to increase customer acquisition.

• Develop and execute go-to-market strategies that engage prospective customers, build qualified lead pools, and drive customer acquisition.
• Lead the development and execution of product marketing strategies and campaigns.
• Work closely with cross-functional teams (Growth, Product, Design, Engineering, and Customer Support) to ensure cohesive messaging and seamless customer experiences.
• Plan, execute, and optimise multi-channel campaigns across digital and traditional channels, including paid advertising, SEO, social media, and partnerships.
• Monitor industry trends and competitor activity to inform strategy and identify opportunities.
• Create educational content to simplify SMSF concepts and engage potential customers.

A bit about you

• Experience in product marketing strategy, preferably in fintech, SaaS, or a high-growth environment.
• Strong ability to turn customer insights and market research into strategic product positioning and messaging.
• Skilled at developing compelling marketing materials (e.g., videos, blog posts, website copy, and email campaigns).
• Proven track record of managing and optimising multi-channel campaigns to drive growth and engagement.
• Analytical mindset with the ability to track campaign performance, extract insights, and report on impact.
• Excellent stakeholder management and collaboration skills, with experience working cross-functionally.

At Stake, we value hustle over honours degrees, so we’re more interested in you than your resume. If you believe this is a role you want to jump into head first and be part of our mission, please apply and let us know why in your cover letter!

Benefits of working at Stake

At Stake you’ll have the opportunity to work with autonomy while learning from some of the best talent in the industry, playing a meaningful role in building a company that has loads of positive momentum and excitement around it.

But we also have perks. Not long ago, we proudly introduced new benefits under the Grow with Stake program. Please see the whole list on our Careers website, including:

• Professional development allowance
• Wellbeing allowance
• Up to 16 weeks of paid parental leave
• Childcare allowance
• Extra paid leave during tough times
• Discretionary performance bonus and talent referral bonus
• Employee Share Options scheme

Stake is an equal opportunity employer that values diversity. We’re proactive about providing an inclusive work environment and do not discriminate based on race, religion, nationality, gender, sexual orientation, age or disability status. We’re also endorsed by WORK180 as a great employer for women.

So what happens next?

Once we've received your application, we'll give it the attention it deserves and you'll hear from us either way. We’re a 2024 Circle Back Initiative Employer –which means we’re committed to responding to every applicant. If we think you’d be a good addition to our team, we’ll give you a call and from there, you'll cruise through our recruitment process.

To all recruitment agencies: Stake does not accept agency resumes. Please do not forward resumes to our jobs alias or directly to Stake employees. Stake is not responsible for any fees related to unsolicited resumes.