The Product Marketing Manager will develop marketing strategies for both B2C and B2B sectors, manage campaign assets, and enhance partnerships. This role involves analyzing campaign performance and collaborating across teams to ensure effective strategies.
Eightcap is an online trading provider that provides trading tools and professional trading insights to help clients trade smarter. It is a fintech company that provides trading technology and solutions for B2B clients and traders. The company is headquartered in Melbourne, Australia, with support offices worldwide. Eightcap's culture is fast-paced, innovative, and collaborative.
Recently recognised as Most Reliable Broker - Global, Most Trusted Broker, Asia at the Global Forex Awards 2025, we pride ourselves on innovation, outstanding customer service, and unwavering integrity in everything we do.
Key Responsibilities:
Simulated Trading (B2C)
- Develop marketing strategy for consumer-facing simulated trading brands. Work quickly and refine marketing strategy based on market feedback.
- Develop required assets from website landing pages, to acquisition campaign assets and Lifecycle CRM campaigns.
- Champion simulated trading brands internally, ensuring alignment and understanding across Eightcap.
- Leverage appropriate channels to drive growth in each trading simulation brand, an ability to execute tactics may be required early on.
- Review effectiveness of each campaign and utilise performance analytics to determine how to improve the impact.
- Collaborate with design and tech teams to optimise the user experience for home brands, driving improved conversion rates.
- Regularly report on website performance and marketing campaign success metrics, with actionable insights.
- Lead internal education sessions to build awareness and knowledge of simulated trading across the business.
- Develop and maintain cross-functional relationships to ensure seamless coordination across teams and global locations
Partnerships and Sales Enablement (B2B)
- Collaborate with sales teams on collateral, presentations, messaging, and event support throughout long sales cycles with large organisations.
- Work alongside partner marketing teams to ensure a
- Facilitate strategy sessions to optimise co-marketing efforts, including key stakeholders on both sides.
- Monitor and report on partner marketing performance to refine strategies.
- Identify new opportunities to enhance partnership value through innovative marketing.
Requirements
- 8+ years of experience in marketing, ideally within the financial sector or a related industry
- Proven experience in brand and product development and overseeing successful end-to-end campaigns and/or go-to-market strategies
- Proven ability to drive own work and take initiative for outcomes
- Exceptional organisational skills and the ability to manage multiple projects and deadlines
- You will work with multiple brands and business owners and will require superb stakeholder management and communication skills.
- An ability to understand, communicate and consistently implement a brand’s key values and identity
Benefits
- Ongoing investment in your career development, including technical and professional training
- Wellness and lifestyle perks, such as monthly corporate massages
- Drinks every Friday at 4pm
- Parental leave entitlements
- Staff referral bonus programme
- Annual flu vaccinations
- Purchased leave
- Novated leasing options for vehicle financing and management
- Great CBD location with easy access to public transport
- Multicultural environment
- Collaborative and supportive team culture
- Being part of exciting new projects for the company
- Regular social activities
Top Skills
Crm Tools
Digital Marketing Tools
Performance Analytics
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