Regional Marketing Lead, Mature Markets - OC & CC

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com

Position Overview:

Global Emerging Markets is a growth engine for Convatec. It is a complex business unit, responsible for the sales of the entire Convatec portfolio (primarily advanced wound care and ostomy care) in all countries outside of Europe and North America. The business unit covers a number of distinct geographies, including a Mature Markets region consisting of Japan, Australia, New Zealand, South Korea, Taiwan and Hong Kong.

The purpose of this role is to work with GEMLT and the leadership within the region to look beyond current market boundaries and identify future strategic and materially important opportunities for growth, working with local markets to create plans to deliver on these. This will be delivered through a strong coaching capability and influence across the stakeholder universe.

The role will be the key interface with global marketing and cross-functional stakeholders, creating and delivering regional plans as well as financial and strategic guidance to support the overall GEM growth agenda.

The role will work cross-functionally at multiple levels within the business, with a keen focus on generating insight from our customer and patients within the region and ensuring this is incorporated into global product and service development initiatives.  

Key Responsibilities:

• Identify and build towards new strategic opportunities across Mature Markets and / or within specific key markets (e.g. new product or service introduction)

• Provide insight into global product development processes and target product profile development to ensure that new technology is created with strategic input from key GEM markets and is translated into a compelling, differentiated value proposition for these countries

• Bridge between global and local marketing (& cross-functional teams), supporting effective transfer of knowledge, capability, new skills and product understanding

• Partner with local teams on business case development for new and existing assets, providing support, challenge, guidance and governance, setting and maintaining standards of excellence across GEM

• Support the creation and execution of exceptional launch plans, driving rapid adoption of new assets

• Partner with local marketing and leadership teams to develop, govern and implement comprehensive insight-based marketing plans, in line with regional (and relevant global) strategic, financial and executional guidance

• Drive a strategically aligned, connected and cross-functional market development and medical educational strategy across the region, establishing Convatec as a thought-leader in the market

• Take an active role in development of marketing capability across the region through partnering with in-country leadership teams, Global Commercial Centre of Excellence and with direct coaching of key talents

Skills & Experience:

• Open minded individual with a minimum 10 years’ commercial experience within the healthcare industry (pharma, medtech, devices or consumer), including proven success in new product launches

• Proven, exceptional track record of managing and / or working across cross-functional teams and across diverse markets and cultures

• Strong commercial acumen, underpinned with a deep understanding of marketing principles and best practices

• Demonstrated curiosity and customer / patient focus to derive deep insights from multiple sources, that have led to tangible actions and business results

• Deep understanding of how to prioritise the most impactful marketing levers (e.g. channels, promotion, education, pricing) to drive growth and understanding of the principles of resource allocation against these priorities

• Experience of developing marketing plans and customer experiences utilizing both online and offline channels, with an ability to prioritise content and channel effectively

• Excellent communication, interpersonal and presentation skills, with the ability to influence stakeholders at all levels within the business

• Able to coach marketers to deliver exceptional high quality output (e.g. customer journey mapping, brand and launch plans, etc…)

• Ideally experience in a mix of sales, marketing, general management

• Ideally worked within a mix of country and regional / global roles

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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