Segment Marketing Lead

• Permanent role

Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?

We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!

The Segment Marketing Lead is a senior marketing leadership role responsible for defining and delivering the marketing strategy across three of the organisation's most commercially significant segments – Strategic, Wholesale and Channel. Reporting to the Head of Marketing and serving as a key member of the marketing leadership team, this role will drive integrated marketing programs that accelerate growth across strategic enterprise customers, wholesale partners and channel ecosystems. 

The role combines strategic planning, people leadership and hands-on execution, requiring an experienced marketer who can effectively navigate complex stakeholder environments, partner ecosystems and long enterprise sales cycles. The successful candidate will bring expertise in account-based marketing, event strategy, partner marketing and integrated demand generation, while leading activity for the Channel segment, as well as providing support across the marketing function and partner programs. 

Key Responsibilities

• Develop and own the Strategic Accounts, Wholesale and Channel marketing strategy, aligned to business objectives, revenue targets and growth priorities
• Act as the senior marketing lead and trusted advisor for the segments, providing strategic recommendations to senior stakeholders
• Own the end-to-end event strategy across the three segments
• Establish clear objectives, priorities and development plans aligned to business outcomes
• Develop and execute multi-channel demand generation programs that drive awareness, engagement, pipeline growth and revenue outcomes
• Develop and execute ABM strategies for priority strategic accounts and high-value growth opportunities
• Develop marketing programs that strengthen partner engagement, drive channel participation and support indirect revenue growth
• Ensure effective utilisation of digital channels including email, web, social media, search and marketing automation platforms
• Establish clear KPIs across campaigns, events, ABM, channel initiatives and digital programs.

Skills & Experience

• Approximately 8+ years' experience in B2B marketing, with a strong track record in campaign management, demand generation and account-based marketing within complex organisations
• Demonstrated experience developing and executing integrated marketing strategies that drive measurable business outcomes
• Strong understanding of ABM principles, MarTech, account engagement strategies and collaboration models between marketing and sales teams
• Proven experience leading end-to-end event strategies, including executive engagement programs, customer events, industry conferences, partner programs and channel activations
• Experience working within, marketing to, or partnering with Wholesale, Channel, Telecommunications, Technology or ICT ecosystems is highly desirable
• Understanding of partner-led go-to-market models, indirect sales channels, alliances and co-marketing programs is advantageous
• Broad marketing expertise across digital marketing, content strategy, lead generation, marketing automation and analytics
• Experience leading and developing high-performing team members, with a focus on coaching, stakeholder management and capability development
• Data-driven mindset with the ability to interpret insights, measure performance and optimise marketing investments
• Tertiary qualifications in Marketing, Business, Communications or a related discipline preferred.

What We Offer 

Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy: 

• Diverse and dynamic teams with a supportive and inclusive culture. 
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities. 
• Generous discounts to over 400 retailers. 
• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
• Study assistance programs to excel your personal growth, learning and development. 
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective. 

Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business. 

We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives. 

With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.  

About Us 

As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.  

Ready to take the next step? 

If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!  

We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.   

If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.