Senior Brand and Activation Manager - Vodka & Tequila (12-months contract)

Senior Brand and Activation Manager Vodka& Tequila (12-months contract)

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Join our Marketing Team

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our resources and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. 

About this role

As Senior Brand& Activation Manager, you’ll lead the development and execution of integrated brand activation programs that build brand equity, drive consumer engagement, and deliver commercial growth across key channels, customers, and occasions. Partner closely with Commercial, Digital, Insights, and Innovation to bring global, regional and local growth drivers to life.

You will be responsible for:

1. Brand Activation Strategy

• Translate brand strategy into local activation plans.

• Develop annual activation calendars aligned with business objectives.

• Ensure activations are connected across media, experiential, digital, retail, and advocacy

• Localize global and regional campaigns for market relevance.

2. Consumer & Customer Activation

• Lead execution of experiential events, sponsorships, trade activations, and consumer experiences.

• Drive recruitment initiatives across priority brands.

• Build programs that increase awareness, trial, conversion, and loyalty.

• Collaborate with commercial teams to maximize in-market impact.

3. Project & Agency Management

• Manage creative, experiential, media, and PR agencies.

• Oversee activation budgets and ensure strong ROI.

• Deliver programs on time and within budget.

• Coordinate cross-functional teams and external partners.

4. Performance & Insights

• Track activation KPIs, business result and M&E

• Analyse consumer, customer, and market data.

• Identify opportunities for optimization and innovation.

• Present performance reviews and recommendations to senior leadership. 

5. Leadership Responsibilities

• Lead brand activation managers, agencies, and project teams.

• Influence stakeholders without direct authority.

• Foster collaboration across Marketing, Commercial, Finance, Supply, and Supply Innovation functions.

• Coach and develop team capability.

Experience/skills required:

• 7+ years in FMCG marketing, brand management, customer marketing, or activation.

• Proven experience leading large-scale consumer campaigns, innovations or events.

• Experience managing significant budgets.

• Strong commercial and P&L understanding.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.