At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
POSITION PURPOSE
Following over 30 years of investment in Alzheimer's disease research and development across both therapeutics and diagnostics, Lilly plan to launch a new therapy in this area of great unmet need for patients and carers. Lilly’s promising Alzheimer’s pipeline is expected to come to Australia over the next few years. The Alzheimer assets will mandate both a strong brand strategy and diagnostic strategy.
The role is primarily responsible for leading the brand marketing of Lilly’s first molecule for the treatment of Alzheimer's from the development of strategy through to the operational implementation of all customer solutions. As the brand leader, you will be required to understand the global strategy and then adjust the strategy based on the local environmental considerations. This will be achieved through developing a deep understanding of the local market and in-depth customer insights and formulating an engagement strategy that differentiates Eli Lilly with the target Health Care Professionals.
Lilly has a strong pipeline in Alzheimer's and neuroscience, and the Marketing Lead will also have responsibility for helping co-ordinate the organizations’ strategy in regard to the neuroscience business unit franchise. This includes ensuring that, from both the customer and organization perspective, Lilly realises the value of having multiple molecules in the same therapeutic area.
POSITION RESPONSIBILTIES
- Understand the Alzheimer's landscape in Australia, competitor efforts and the needs of patients, caregivers, physicians and payers.
- Ensure the global & regional commercialisation strategies are embedded in the local plans; this will require communication and influence with global & regional brand teams and local leaders to ensure that local cross-functional resources are put in place in time and at the appropriate level to support the brand.
- Build and sustain relationships with key thought leaders and advocacy groups in Australia.
- Lead a core brand team, working effectively with the cross-functional team members including medical, sales, regulatory, health economics, corporate affairs, finance and market research.
- Develop marketing materials, programs, and actions that are critical to a successful launch and commercialization beyond the launch.
- Achieve operational objectives including customer satisfaction, sales, OPEX, profit targets & inventory management.
- Ensure all materials and initiatives are aligned to Good Promotional Practices.
- Focus on the customer experiences we create and the trust we build over time with true value-added service and support and establish a culture of measurement, learning and rapidly adjusting across all functional customer touchpoints.
KEY COMPETENCIES & SELECTION CRITERIA
Qualifications: Tertiary qualification
Most Critical Skills & Attributes:
- An aspirational and courageous mindset
- Strategic thinking and commercial acumen
- Leadership skills (particularly in cross functional collaboration, decision making and leading without authority)
- Ability to thrive in a high pressure and ambiguous environment.
- Superior analytical, planning and organising skills.
- Continual learning and improvement mindset
- Must be able to inspire, engage and lead a diverse group of people across multiple stakeholder (internal and external) and customer groups.
- Must have demonstrated the ability to develop long term strategic plans from vision to implementation with success.
- Must have demonstrated effective execution of marketing programs.
Skills/Attributes which would make the successful candidate more effective:
- Resilience, influence, and adapatability.
- Excellent communication/interpersonal skills
- Financial analysis and forecasting expertise
- Adept stakeholder management and negotiation
Prior Knowledge or Experience:
Essential
- Significant pharmaceutical brand marketing experience (3-5 years)
- Understanding and experience of strategic planning (customer insights, patient journey, segmentation, positioning, branding, messaging, results monitoring)
- Proven cross-functional partnering capabilities, particularly with Medical and PRA
- Clear understanding of the promotional rules of engagement and how we communicate with our customers.
- Experience in utilising multiple channels to deliver customer solutions.
Preferred
- Consumer and Primary healthcare marketing experience
- Understanding of the diagnostics landscape in Australia
- Product launch experience
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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