Senior Content Planner

Job Summary

Who We Are

We are Australia's leading telecommunications and technology company. And with a global presence in more than 22 countries, we have a strong global footprint. Our purpose is to build a connected future so everyone can thrive. We are all about providing the best experience and delivering the best tech on the best network. This includes making Telstra the place you want to work.

What We Offer

Performance-related pay
Access to thousands of learning programs so you can level-up
Global presence across 22 countries; opportunities to work where we do business.

Purchased annual leave scheme

Additional Telstra day off

Additional 30% off Telstra products and services

Toolkit provided (laptop + mobile phone + plan paid for)

About The Role

Telstra’s in-house creative agency is looking for a strategic Senior Content Planner to lead the development and execution of data-driven, insight-led content campaigns that enhance brand storytelling, maximize creative performance and drive business impact.

The Senior Content Planner is responsible for developing strategic content frameworks across paid social and digital channels. Working closely with marketing leads across consumer, business and enterprise and media partners, this role ensures that our content is rooted in audience insights, highlights channel best-practice, aligned to business objectives, and optimised across the customer journey.
Sitting at the intersection of brand, digital and customer behaviour, the Senior Content Planner will ensure that Telstra’s content performs across multiple touchpoints through structured content planning, messaging strategy and creative performance leanings. The strategist will collaborate with marketing, creative leads, digital and analytics teams to ensure content is optimized for relevance, reach and performance.

Content and Customer Planning

• Develop creative content frameworks that are performance driven, ensuring alignment with Telstra’s business and marketing goals.
• Develop journey-based content frameworks that move audiences from awareness to action, ensuring continuity and impact across touchpoints.
• Identify content gaps across funnel stages and advise on sequencing, creative rhythm, and message progression.
• Ensure campaign experiences feel connected and deliberate—not fragmented or duplicated across channels and multiple products.

Performance & Data-Driven Creative

• Work closely with analytics, digital and media teams to understand content performance levers within Telstra’s marketing projects (engagement rates, CTR, dwell time, conversion rates, etc.).
• Using data to refine messaging, formats and creative execution alongside marketing
• Leverage audience segmentation to craft a content approach that meets campaign objectives to inspire the creative execution
• Optimise content for paid media, ensuring that creative is performing across channels as part of integrated campaigns.
• Lead creative effectiveness reviews, ensuring content is analysed for impact and continuously improved.
• Work with business and enterprise teams to enhance customer experience through high-performing, strategically crafted content.

Social & Digital Channel Expert 

• Translate media briefs and audience insights into clear, actionable content plans across social platforms in partnership with marketing leads
• Support to create messaging matrices and content calendars aligned to platform formats and funnel stages.
• Define the role of platform (e.g. Meta vs LinkedIn vs YouTube) in supporting a campaign’s customer journey and unlock best practice in the day to day.

Innovation & Future-proofing Creative Content 

• Experiment with AI-powered content tools, automation, and predictive analytics to enhance creative effectiveness.
• Stay ahead of content marketing trends, platform algorithm changes and emerging best practices to ensure Telstra remains at the forefront of digital storytelling.

Relationship Management

• Foster strong alignment with marketing and strategic leads to ensure priorities are clear to inform briefs and creative solutions. 
• Act as a liaison with campaign partners to ensure brand alignment in an integrated creative environment.
• Contribute to IHA reports for key metrics against KPIs through Telstra rhythms.

About You
Knowledge & Experience

• 10+ years’ experience in content planning, audience strategies, digital marketing or brand storytelling, with a strong focus on creative performance.
• Deep understanding of customer engagement, social media strategy and digital distribution best practices.
• Demonstrated experience originating data driven Content and Social Media strategies.
• Proven capabilities in streamlining and optimising content to improve campaign efficiencies.
• Strong ability to translate performance insights into actionable, creative improvements.
• Strong grasp of platform algorithms, audience segmentation and content performance.
• Demonstrated experience developing audience profiles & insights to support Content and Social activity.
• Advanced skills in content mapping, messaging hierarchies, and journey-based storytelling.
• Experience working with internal and external creative, analytics and media teams to refine content effectiveness.

We’re amongst the top 2% of companies globally in the CDP Global Climate Change Index 2023, being awarded an 'A' rating. If you want to work for a company that cares about sustainability, we want to hear from you.

As part of your application, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).
When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive. 
As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.
We work flexibly. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.
We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team on [email protected].