Who you are:
The Senior Director of Business Strategy + Activation, APAC is a strategic and operational leader responsible for optimizing the performance, productivity, and scalability of the sales organization. In a rapidly evolving ad tech environment, this role ensures the sales team operates with clarity, efficiency, and actionable insight.
You will be pivotal in driving strategic priorities across the APAC region and scaling our global sales process + workflow such as forecasting and sales pipeline across the APAC region.
You will work cross-functionally with Revenue, Finance, Data + Inventory partnerships, Product, and Marketing to optimize forecasting accuracy, enhance sales productivity, and support the adoption of new TTD product solutions + partnerships.
The ideal candidate will have exceptional organizational skills, strong business acumen, and the ability to manage multiple priorities in a fast-paced environment. Strong communication and leadership skills are essential, as you will frequently interact with senior leaders. Your ability to navigate a diverse and complex region and continuously refine operational strategies will be crucial. You will lead the planning and execution of major events, such as global commercial all-hands meetings and executive sessions, and ensure that these initiatives foster engagement, alignment, and clarity across the organization.
Your success in this role will be measured by your ability to manage and elevate a high-performance team. You would be at an expert level at managing executive communications, preparing for high-stakes meetings, and delivering actionable insights, which will be essential in helping leadership navigate complex challenges and achieve key business objectives.
You will be part of a wider global revenue operations team and report into a Senior Director who leads operations for international markets across APAC + EMEA.
What you’ll do:
Strategy & Planning
- Partner with regional SVPs and act as a trusted advisor to executive leadership to define sales strategy, annual planning, and quarterly business objectives.
- In collaboration with FP&A, build and maintain revenue models and long-range planning tools to guide resourcing, hiring, and market design.
- Drive the annual sales planning process including segmentation, coverage, sales + pipeline methodology, and capacity planning.
Sales ProcessOptimisation& Operational Excellence
- Actively participate and drive global alignment to refine a scalable, revenue-generating sales process - from lead qualification to close + renewal and how we manage sales pipeline.
- Map and remove friction in sales workflow and commercial approvals.
- Stand up a regional deal desk process including commercial guidance, deal governance and non-standard deal approvals.
Revenue Forecasting & Analytics
- Own forecasting methodology and weekly roll-up in partnership with sales leaders; deliver accurate sales calls + pipeline projections.
- Perform pipeline health analysis, deal velocity tracking, and market/segment-based funnel analytics.
- Keep the sales team accountable for forecasting accuracy and sales pipeline data integrity and health.
- In collaboration with FP&A, lead quarterly reviews + actionable insights + continuously refine sales strategy as needed.
Cross-Functional Leadership
- Work closely and collaborate with cross function teams, as such Data +Inventory Partnerships, Product marketing and Sales strategy to support GTM for strategic initiatives such as new inventory launches
- Manage multiple interconnected cross functional initiatives in a complex, matrixed environment, ensuring all projects are delivered on time and meet strategic objectives.
People Leadership
- Lead and manage a team, providing guidance, mentorship, and strategic direction to your team members.
- Build a culture of open + honest communication and feedback within the team.
What you bring to the table
- 10-12+ years of experience in Sales Operations, Revenue Operations, or Strategy roles in ad tech, digital advertising, SaaS, or media.
- At least 5 years of management experience, with a proven track record of building and leading high-performing teams.
- Deep understanding of the ad tech ecosystem (DSPs, SSPs, DMP/CDPs, MMPs, measurement providers, identity solutions)
- Advanced proficiency with CRM platforms (Salesforce preferred), analytics tools (eg: Power BI, Tableau)
- Proven success building forecasting models and improving sales efficiency at a high-growth company
- Proven track record of operational excellence, with the ability to execute key operational activities efficiently while ensuring alignment with both regional and global goals and priorities.
- Demonstrated experience partnering with senior leadership and driving cross-functional initiatives.
- Strong analytical, communication, and project management skills.
- A proactive, self-motivated approach with a commitment to continuous learning and a willingness to take on new challenges.
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