Own local growth strategy and end-to-end program delivery across product go-to-market, customer acquisition, retention, reactivation, loyalty, VIP engagement, and commercial growth. Develop customer segments, journeys, messaging, incentives, and channel plans; coordinate with performance marketing and lifecycle teams; execute events and partner activations; monitor performance; and deliver insights and recommendations across global and regional stakeholders.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
The Senior Growth Manager will own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments, including advanced traders and VIPs.
This is a hands-on senior individual contributor role responsible for translating business and product priorities into coordinated growth initiatives and measurable commercial outcomes. The role will act as the key local stakeholder for global Performance Marketing and Lifecycle teams while working closely with Product, Relationship Management, Data, Marketing, and other regional and global stakeholders.
What You'll be Doing
- Own local growth initiatives end to end, from strategy and planning through execution, optimisation, and performance reporting.
- Lead go-to-market programs for priority products, defining target segments, customer journeys, messaging, incentives, channel plans, and success metrics.
- Develop full-funnel growth strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving funding, trading activity, product adoption, retention, revenue, and lifetime value.
- Design loyalty, reward, engagement, and reactivation programs that support sustainable customer and commercial growth.
- Act as the key local stakeholder for global Performance Marketing and Lifecycle teams, translating local priorities into campaign briefs and collaborating on audiences, customer journeys, creative and messaging.
- Plan and execute customer events, VIP experiences, partner activations, and industry engagements, managing delivery from objectives and budgets through to stakeholder coordination and post-event reporting.
- Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and commercially sustainable growth programs.
- Monitor customer and commercial performance, identify growth opportunities, and communicate insights, results, and recommendations to local, regional, and global stakeholders.
- Minimum 5 years of experience in growth marketing, product marketing, digital marketing, commercial growth, or a related field.
- Proven experience managing growth or go-to-market initiatives from strategy through execution and performance reporting.
- Strong understanding of customer segmentation, lifecycle growth, retention, reactivation, and monetisation.
- Basic understanding of paid-media and lifecycle-marketing principles, with the ability to brief and collaborate effectively with specialist teams.
- Experience planning and executing customer events, VIP engagements, partner activations, or industry events.
- Strong commercial and analytical skills, with the ability to connect growth activities to customer and business outcomes.
- Proven ability to influence cross-functional stakeholders and work effectively with regional and global teams.
- Strong communication, stakeholder-management, and project-management skills.
- Proactive, execution-focused, and comfortable operating in a fast-paced environment.
- Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous.
- Experience working with sophiscated investors, institution, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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