Senior Manager Content and Channels

Build your career and Australia’s future.

Not many people can say they are working on building Australia’s future. With us you’ll be doing just that, leaving a legacy for all Australians. Plus, there’s equal employment, great training, and true flexible working arrangements.  

A fantastic opportunity has presented itself for a Senior Manager Content and Channels reporting to General Manager Media and External Communications.

A bit about your role
As the Senior Manager, Content and Channels, you will lead a connected and creative function that brings together content strategy, storytelling and organic social media into one cohesive capability.

You will shape how nbn communicates with the world, translating complex business, technical and policy priorities into content that is clear, engaging and grounded in purpose. In doing so, you will help foster understanding, build trust and strengthen nbn’s reputation across the communities it serves.

You will provide editorial leadership and creative direction, guiding the development of an integrated content strategy that supports both enterprise narratives and go‑to‑market activity.

Through your stewardship of nbn’s owned channels, particularly social media, you will create meaningful opportunities for connection, ensuring content is thoughtful, responsive and aligned to broader communications priorities. Your work will bring together planning, storytelling and channel delivery in a way that feels consistent, purposeful and easy to navigate.

You will ensure content is not only compelling and audience-led, but also responsive, culturally relevant and optimised for each platform, drawing on deep expertise across key platforms such as Meta, LinkedIn, YouTube and emerging channels.

Bringing strong expertise in social media platforms and ecosystems, you will embed a data-led and insight-driven approach across content and channels, leveraging performance analytics, social listening tools and platform capabilities (e.g. Meta Business Suite, Brandwatch and native analytics tools) to continuously refine strategy, optimise outcomes and inform broader communications decisions. You will ensure strong integration between organic and paid social activity, driving alignment in messaging, targeting and performance to maximise both reach and reputational impact.

Leading a multidisciplinary team, you will nurture a culture of collaboration, curiosity and craft, ensuring content is delivered to a high standard while maintaining pace and flexibility. You will also work closely with Corporate Affairs, Brand, Customer and Digital teams to create a seamless, integrated communication ecosystem, where narratives are aligned and content flows naturally across channels. In doing so, you will help create clarity and cohesion across the organisation, enabling teams to connect more effectively with their audiences.

A bit about you
You are a thoughtful and collaborative leader with a passion for storytelling and a deep appreciation for the role content plays in building connection and trust. With significant experience across content, social media or corporate communications, you bring strong editorial judgement and the ability to translate complex ideas into accessible and engaging narratives. You are comfortable leading across disciplines and enjoy bringing people together around a shared purpose and direction.

Your approach is both creative and grounded, combining strategic thinking with a practical focus on delivery. You are confident navigating a dynamic environment, balancing multiple priorities while maintaining care and attention to quality. You understand how content and channels work together to shape reputation and engagement, and you bring a considered, insight-led perspective to how platforms can be used in meaningful and effective ways.

You lead with empathy and clarity, creating an environment where ideas are welcomed and collaboration feels natural. With your inclusive mindset and genuine care for both people and outcomes, you enable those around you to do their best work. In doing so, you help foster a strong, connected team that consistently delivers content that reflects nbn’s purpose and supports its long-term impact.

Life at nbn

To be part of nbn is to be part of something bigger. There’s so much more from here. Our pioneering spirit drives us forward every day. Together, we help lift the digital capability of the nation by building and connecting Australia’s best fibre infrastructure into homes and businesses, plus places and things, everywhere. We’re continuing to create Australia’s network—a network made for more. Not just a way for everyone to do the things they love but transforming the way they do them.

A more inclusive working world

nbn is committed to an inclusive, flexible, and supportive workplace where everyone can feel heard, valued, and respected. We believe diverse perspectives are the key to unlocking greater outcomes and encourage applications from people of all ages, nationalities, abilities, and cultures. That's why we have a Reconciliation Action Plan, Accessibility & Inclusion Plan, offer 18 weeks of paid parental leave, are a Pride in Diversity Platinum Employer, and have active employee-led diversity pillars. Click here to see our list of employee benefits and why we're recognised as a WORK180 Endorsed Employer for Women.

Equal Opportunities for All

We champion equal opportunities for all employees. If you have any accessibility requirements and would like to discuss adjustments for the recruitment process, please don’t hesitate to contact us by emailing [email protected] or calling our Recruitment Accessibility Enquiry Line at +61 2 8918 9990. Please note, this line is dedicated to accessibility-related enquiries for the purposes of recruitment, and only enquiries related to accessibility adjustments will be answered. For other matters, please visit our Contact Us page on our website.

Where to from here?

If you think this role might be for you, we want to hear from you. Please apply by following the links and sending in your resume only. We do not require a cover letter or any selection criteria to be addressed.

Please note that this is a permanent opportunity and applications for this role will close at midnight 25th of June.

To be eligible for this role, you must have full working rights in Australia.