Job Description
Are you passionate about bringing innovative and impactful campaigns to life, while building a beloved brand for the future?
We are looking for a strategically-led Senior Marketeer to lead and influence the deep integration of our local media & digital agenda across Australia and New Zealand.
Core Responsibilities
Lead the annual media strategy and development of digital & media channels for the ANZ, within the context of commercial, communication, media planning and training.
Lead for local media agency – including driving Quarterly Media Reviews and innovation in our media Go-To-Market.
Act as a digital consultant and coach and provide on-the-job capability building to local teams, incl. to name a few; Brand & Digital Managers (Media Buying across all channels, including TV, VOD, OOH, Digital, OLV, Social & Search), Trade Teams (Retail Media) & Brand Relations (PR/influencer/events).
Input, co-shape, as well as locally deploy our regional digital strategy across a digital ecosystem of owned, earned and paid channels. Feed local market nuances into our Global & APAC regional consumer and shopper calendars.
Be a strong influential member of the Marketing Leadership Team, influencing budget decisions for media channels and taking responsibility for budget process and tracking.
Be the subject matter expert for local digital marketing activations, including local Media Partnerships, Audio, Video, Programmatic, Paid Search, Social Media, Data strategy
Drive the Digital Marketing measurement & performance analysis, translating performance data into practical insights.
Observe local trends and work with agencies and internal partners to shape the Content Publishing Calendar for LEGO Owned Digital Platforms.
Creative and curious, innovator
The Senior Manager, Digital and Media role sits within the ANZ Marketing team and plays a critical role in driving our local media & digital marketing agenda, helping to bring our products to life for consumers & shoppers and enabling our mission to “Inspire and Develop the Builders of Tomorrow”
Reporting into the Head of Marketing - ANZ, you will also play an integral part of the Marketing Leadership Team.
Do you have what it takes?
Extensive relevant digital & media experience from agency (Account Director level), start-up, or premium consumer brand.
Experience of leading media activities for agile & innovative media companies.
Deep understanding of digital channels management and ability to connect digital metrics with overall marketing and business objectives.
Track record of crafting and rolling out innovative projects in the area of Digital Marketing & media
Champion efficiency, MMM and data centricity, bravery to test hypotheses.
Passionate about trends, ability to think ahead, and test and learn with new opportunities and local partners.
Budget ownership, direction setting and coaching.
Experience of working with marketing mix modelling.
Understanding media planning & marketing experience towards children, and their parents.
Understanding the fast-evolving retail media landscape
#LI-JL3
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
