As a Senior Product Marketing Manager, you will bridge the gap between market research and product marketing by strategizing and executing product launches, partnering with cross-functional teams to drive growth, and crafting compelling messaging based on market insights.
SafetyCulture is a customer and product-led SaaS company on a mission to empower front-line workers to take ownership of their safety and well-being. We believe in making working teams better every day and are committed to building inclusive teams that cultivate a sense of purpose for our employees.
As a Senior Product Marketing Manager, you will play a critical, unique role in bridging the gap between market research and product marketing. As a product marketing leader, you’ll report into the Head of Product Marketing and work closely with the broader marketing, product, and go-to-market (GTM) teams, to solve complex problems that impact millions of users worldwide, and operate at a scale few other Australian tech companies have reached.
About you:
- You have 3-5 years of experience in product marketing and/or market insights, with a proven track record in executing successful SaaS product launches and strategic insights work.
- Preferred but not required: Expertise in survey design, data analysis, and visualisation, with proficiency in tools such as Tableau, Amplitude, and Looker
- You’re great at stakeholder management with experience building strong cross-functional relationships and aligning teams on the same goal.
- You’re an excellent storyteller with experience crafting product positioning and sales narratives that distill what really matters to a customer in a meaningful, simple way.
- You're versatile and flexible, able to adapt your tactics to different geographies, industries, personas and use cases.
- You’re highly organised with experience project managing cross-functional programs of work, and detail oriented with strong decision-making skills.
- You thrive in a fast-paced environment and you can think at scale while able to zero into the details. You can balance multiple projects and not lose focus.
- You are someone with a growth mindset who loves solving problems for our customers and enjoys working as part of a team.
How you'll spend your time:
- Strategise and execute end-to-end launches to successfully take new features, products and services to market both internally and externally.
- Partner with product, marketing, and GTM teams to drive growth, adoption, and engagement of a select portfolio of platform products and services, while also increasing SafetyCulture's reach and market presence.
- Craft and deliver compelling messaging that makes the complex simple, resonates with customers and builds a point of difference in the market.
- Conduct market research to understand competitors and customers. Provide actionable insights to inform product roadmap and marketing positioning.
- Summarise insights to draw meaningful conclusions and effectively communicate findings to influence roadmap and company strategy.
- Develop new sales enablement collateral which communicates complex concepts, technology updates and product features in a simple, digestible way.
- Drive cross-functional alignment to our customer insights, our roadmap, addressable markets and processes.
- Promote a data-driven culture, prioritising impactful projects that significantly influence business strategy and operational excellence.
Why SafetyCulture?
- Flexible working arrangements. We encourage you to create the best work blend while working from your home and the local SafetyCulture office
- You’ll have access to professional and personal training and development opportunities
- We’re a pet friendly workplace
- Hackathons - if you’re into them :)
- Workshops and Lunch & Learns from our leadership and industry experts
- We also encourage you to get involved in the community, open source work, attending talks and events, and experimenting with new technologies; whatever floats your boat!
But wait, there’s more... You’ll also receive other perks such as:
- Equity with high growth potential, and a competitive salary
- Great food! Our In-house chefs will serve up fresh and healthful breakfast, lunch and unlimited snacks catering to all dietary requirements
- Love coffee or tea? Our commercial espresso machine has you covered. We also have beer and wine on tap, a pool table, board games, and books library
- Wellbeing is key! We offer initiatives such as subsidized fitness programs, EAP services and generous parental leave policy
- Last but not least, we celebrate quarterly and our teams love the annual ShipIt global company offsite
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The Product Marketing Manager will lead the strategy and execution of go-to-market campaigns for new features and products, develop marketing strategies to drive product adoption and growth, craft messaging for various audiences, and ensure alignment across teams for product goals.
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