The Senior Product Marketing Manager at Xero will strategize product marketing efforts, engage with stakeholders, and drive customer adoption in financial software, focusing on accountants and bookkeepers.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
As a Senior Product Marketing Manager here at Xero, you will play a pivotal role in showcasing Xeroʼs unique value for our accountant and bookkeeper community as we onboard and grow these customers within our business. This is an exciting opportunity to become the go-to expert on key programs that are essential for enhancing Xeroʼs engagement with our accountant and bookkeeper community.
By gaining a deep understanding of the market landscape and our partnersʼ needs, you will craft unique messaging, refine our partner engagement strategy, plan product releases, and drive the adoption of these programs through targeted marketing efforts. The ideal candidate is customer-focused, experienced in bringing products to market, owning the customer lifecycle including onboarding and loyalty/engagement programs, and highly adept at aligning stakeholders around best-in-class product marketing practices to achieve meaningful results.
What you'll do:
- Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where Xero can best support customers
- Consolidate and communicate relevant insights which determine Xero’s opportunity in market and integrate these insights into your product marketing plans
- Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
- Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences
- Identify and maintain compelling product evidence of CVPs and bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks
- Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
- Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms
- Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
- Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams
- Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions. You will influence relevant Customer/GTM teams to leverage the opportunities you identify.Lead in-product lifecycle marketing strategy and execution, including in-product communications.
What you'll bring with you:
- 6+ years in product marketing or related roles
- Experience working across timezones and functions
- Strong expertise in applying product marketing best practices and frameworks
- Proven ability to craft compelling messaging that connects and converts target customers
- Ability to work independently, thrive in fast-paced environments and manage ambiguity
- Proven experience in balancing long-term strategic planning with short-term execution
- Strong business acumen and a data-driven approach to decision-making
- Excellent verbal and written communication skills Proactive mindset with a “roll-up-your-sleeves” attitude
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Xero Sydney, New South Wales, AUS Office
Our office is in the heart of the Sydney CBD with views of the Sydney Harbour Bridge. We're just over by Wynyard Park so it's easy to get to.
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