Lead ANZ shopper marketing to translate McCain's masterbrand into insight-driven retail programs. Plan and execute omnichannel shopper campaigns, manage budgets and agency/retailer relationships, track performance, and lead a small team to drive conversion and strengthen retailer partnerships.
Position Title: Shopper Marketing Manager ANZ
Position Type: Regular - Full-Time
Requisition ID: 41121
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
As our Shopper Marketing Manager - ANZ, you will champion McCain's shopper experience at the point of purchase, ensuring our brand shows up powerfully, consistently, and creatively across all retail environments. Your mission is to translate McCain's Masterbrand narrative into compelling, insight‑driven shopper programs that connect emotionally, drive conversion, and strengthen retailer partnerships.
Sitting within the Marketing function and reporting to the Head of Communication & Engagement, you will thrive in a fast‑paced environment as the ultimate shopper advocate-combining creativity, commercial acumen, and strong cross‑functional collaboration to deliver high‑impact results.
What you'll be doing.
What you'll need to be successful.
About the team .
You'll be part of McCain's broader Marketing organisation, working closely with Communications, Brand, Sales, Insights, Category, Finance, and Procurement. You will also collaborate with agency partners and major retail customers to deliver best‑in‑class, insight‑driven activations. You'll play a key role in strengthening integration between brand activity and in‑store execution, ensuring a seamless consumer journey from awareness to purchase.
About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
#LI-AK1
*We've got this covered! No external agency support is required at this stage and unsolicited CVs will not be considered.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: ANZ
Department: ANZ Activation and E-Comm
Location(s): AU - Australia : Victoria : Melbourne
Company: McCain Foods (Aust) Pty.
Position Type: Regular - Full-Time
Requisition ID: 41121
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
As our Shopper Marketing Manager - ANZ, you will champion McCain's shopper experience at the point of purchase, ensuring our brand shows up powerfully, consistently, and creatively across all retail environments. Your mission is to translate McCain's Masterbrand narrative into compelling, insight‑driven shopper programs that connect emotionally, drive conversion, and strengthen retailer partnerships.
Sitting within the Marketing function and reporting to the Head of Communication & Engagement, you will thrive in a fast‑paced environment as the ultimate shopper advocate-combining creativity, commercial acumen, and strong cross‑functional collaboration to deliver high‑impact results.
What you'll be doing.
- Develop and execute best ‑ in ‑ class, insight ‑ led shopper marketing strategies that elevate McCain's brand presence in retail.
- Champion consistent brand storytelling across all shopper touchpoints.
- Lead annual and monthly shopper marketing planning across major retailers and channels.
- Deliver omnichannel shopper programs that integrate media, digital, retail activation, and data ‑ driven decision making.
- Build strong partnerships across internal teams (Brand, Sales, Insights, Category) and external partners (agencies, retailers).
- Manage the ANZ shopper marketing budget, ensuring strategic allocation and strong ROI.
- Track and evaluate campaign performance, identifying opportunities for optimisation.
- Lead and inspire a small team, fostering creativity, accountability, and a strong results ‑ driven culture.
What you'll need to be successful.
- Degree in Marketing, Business, or a related field, with significant experience in FMCG marketing, shopper marketing or trade activation.
- Strong knowledge of the Australian retail landscape.
- Agency -side expertise, with experience in integrated campaign planning & management, digital communication, and media strategy.
- Proven commercial acumen and comfort managing complex budgets.
- Strong creative judgement and the ability to bring compelling brand stories to life.
- Exceptional communication and stakeholder management skills.
- Demonstrated leadership capability and ability to influence cross ‑ functional teams.
About the team .
You'll be part of McCain's broader Marketing organisation, working closely with Communications, Brand, Sales, Insights, Category, Finance, and Procurement. You will also collaborate with agency partners and major retail customers to deliver best‑in‑class, insight‑driven activations. You'll play a key role in strengthening integration between brand activity and in‑store execution, ensuring a seamless consumer journey from awareness to purchase.
About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
#LI-AK1
*We've got this covered! No external agency support is required at this stage and unsolicited CVs will not be considered.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: ANZ
Department: ANZ Activation and E-Comm
Location(s): AU - Australia : Victoria : Melbourne
Company: McCain Foods (Aust) Pty.
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