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WPP Production is part of WPP. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com
YOUR ROLE IN A NUTSHELL
The Social & Content Specialist is the creative engine for the social production pods dedicated to a major CPG client, partnering closely with the Social Creative Strategy Director and fellow Creative resources.
The primary focus of the role is to drive social creative for planned Always-On (BAU) content and campaign requirements for relevant brands aligned to the shared Pods. This involves translating social insights and trends into innovative, platform-native content strategies.
You will be both a creative producer and brand guardian, converting cultural intelligence into calendars, scripts, and precise creative briefs for our Creator bench. You will oversee creative development, ensuring every piece of content maintains brand integrity, feels fresh, relevant, and platform-native, leading to 12+ weekly asset deliveries. You'll brief Creators and Designers, provide creative oversight during shoots, and act as the quality gatekeeper for our 6 rotating creators.
The secondary focus of the role is to leverage your advanced craft capabilities for high-value Out-of-Scope (OOS) opportunities and special projects. This includes hands-on videography, expert art direction oversight, and leading post-production editing oversight. You will champion innovation and quality through direct production expertise, elevating our most impactful creative ventures and contributing to overall creative excellence.
Specifically, this role will contribute to creative concepting and ideation, translating insights into actionable creative for BAU and campaigns. You’ll brief and direct creators to align content with strategy, provide guidance on platform optimisation, and partner with the Social & Content Lead on performance learnings to refine creative.
Please note - this role will be an 11-month Max Term contract to Dec 2026.
REPORTING LINES AND GLOBAL CONNECTIVITY
The Social Content Creative reports day to day to the Social Creative Strategy Director and works in close partnership with the Community Specialist, Creator bench, Influencer Specialist and wider WPP Production.
As part of the WPP Production, you'll connect with global content best practices and creative innovation across markets.
WHAT YOU"LL DO
SOCIAL CREATIVE IDEATION AND DELIVERY (80% Focus)
- Creative Strategy & Ideation: Translate trends and insights into actionable content concepts, narratives, and creative briefs for BAU and campaign activations.
- Creative Direction & Briefing: Develop comprehensive creative briefs, scripts, and storyboards. Provide clear direction and feedback to internal teams and creators for high-quality, on-brand output.
- Content Planning & Orchestration: Lead creative planning for detailed content calendars, ensuring a consistent flow of ideas and timely delivery of 12+ assets weekly.
- Brand Guardianship: Uphold brand integrity, ensuring all content adheres to Unilever's guidelines, tone, and visual identity.
- Creative Collaboration: Partner with Community and Influencer Specialists to integrate insights and influencer-led content into broader brand storytelling.
HANDS-ON CRAFT & PRODUCTION (20% Focus)
- Direct Production Skills: Engage in hands-on videography for high-priority projects, OOS opportunities, or to experiment with new creative formats.
- Advanced Art & Editing Oversight: Provide expert art direction and lead post-production editing oversight, including direct editing or motion graphics for premium or OOS assets.
- Creative Exploration & R&D: Proactively experiment with emerging social features and tools, developing proof-of-concept content to drive innovation.
WHAT YOU'VE DONE
- Driven end-to-end creative strategy and execution for social content, translating complex social insights and emerging trends into innovative, platform-native campaigns and always-on content for major CPG clients.
- Led the conceptualisation, production, and delivery of high-volume social assets, from ideation through final approval.
- Manage the creative process across a roster of creators and designers, developing clear briefs, scripts, and storyboards to ensure on-brand and platform-optimised output.
- Comfortable acting as a brand guardian, maintaining strict adherence to brand guidelines, tone of voice, and visual identity across all social media activations.
- Applied advanced craft skills in hands-on production of social content assets, including videography, creative oversight, and leading post-production editing for high-priority projects and experimental content.
- Proactively experimented with new social features and tools to develop compelling proof-of-concept content and elevate overall creative excellence.
- Collaborated with cross-functional teams, including Community and Influencer Specialists, to integrate diverse content streams and insights into broader social storytelling.
- Had exposure to how performance data and analytics can refine creative approaches, providing guidance on platform optimisation and adapting strategies for continuous improvement.
Please contact [email protected] if you need the job advert or form in another format.
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Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
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Please contact [email protected] if you need the job advert or form in another format.
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