Lead APAC DTC user growth by designing localized acquisition, activation, and retention strategies, scaling successful playbooks across markets, running A/B tests and dashboards, and managing cross-functional and country teams to meet MAU targets.
The APAC DTC User Growth Manager is to drive user growth for our Direct-to-Consumer (DTC - APP) business. This role will be fully responsible for the Monthly Active User (MAU) targets across the APAC region, encompassing both new user acquisition and existing customer retention. The ideal candidate is a strategic thinker with strong analytical skills and the ability to rapidly scale successful playbooks across diverse markets.
Key Responsibilities:
- Develop and execute growth strategies: Analyze market data to identify growth opportunities and bottlenecks. Design and implement localized strategies for user acquisition, activation, and retention.
- Cross-market scaling: Systematize proven growth playbooks and rapidly replicate them across other APAC markets to achieve scalable results.
- Data-driven optimization: Establish a core metrics dashboard. Continuously optimize strategies through A/B testing and data analysis to enable rapid iteration.
- Collaboration and leadership: Work effectively with Marketing, IT, operations and other departments. Lead country teams to ensure project execution.
- Cross-cultural communication: Communicate clearly with teams across APAC and thrive in a multicultural work environment.
Qualifications:
- 5+ years of experience in user growth or membership management. Experience in cross-border/multi-market environments is a strong plus.
- Strong problem-solving skills, innovative thinking, and the ability to learn and adapt quickly.
- Excellent analytical skills, with proficiency in SQL, Excel is a strong plus.
- Excellent communication and collaboration skills with project management experience.
- Experience in team management or coaching.
- Preference given to candidates with a background as a User Growth Product Manager in e-commerce, internet, or gaming industries.
- Familiarity with the F&B, Retail industry. Offline-to-online experience is a plus.
- Full professional proficiency in both Mandarin and English (written and spoken).
Similar Jobs
.jpeg)
Artificial Intelligence • Hardware • Information Technology • Machine Learning
As a Deviation Management Engineer, you will enhance product quality through effective deviation management, collaborating with cross-functional teams and developing training materials.
Top Skills:
Collaboration ToolsDeviation Management ProcessesQuality Management SystemsTraining Material Development
Artificial Intelligence • Hardware • Information Technology • Machine Learning
The Global Facilities Project Controller coordinates project controls for construction projects, focusing on schedule, cost, risk management, and document control to ensure project delivery aligns with Micron’s standards and timelines.
Top Skills:
Microsoft ProjectPrimavera P6
Artificial Intelligence • Hardware • Information Technology • Machine Learning
As a Fab Engineer, improve product quality through process development and optimization, manage projects for yield and cost, and resolve manufacturing issues.
Top Skills:
Microsoft Office (ExcelPowerpoint)Word
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
