Jobs at CHAGEE

The role involves analyzing financial investments and updating financial models, reports, and data for accuracy.

The O2O Performance Marketing Manager oversees performance marketing on food delivery platforms across APAC, focusing on optimizing ads for high ROAS and efficient budgets.

Support brand and marketing teams by creating and adapting visual assets for digital and offline channels, preparing print‑ready files, resizing and localizing campaign artwork, and maintaining brand consistency across touchpoints while meeting deadlines and collaborating with cross‑functional teams.

Lead regional category growth for APAC by analysing market, consumer and commercial trends to identify high-growth opportunities, build business cases, support go-to-market planning, coordinate cross-market execution, and track performance to optimise portfolios and scale successful market initiatives.

Support departmental projects and daily operations by completing tasks assigned by a supervisor, following company policies and procedures, and maintaining professionalism and confidentiality.

Serve as strategic marketing partner for assigned APAC markets: advise on campaign planning and execution, monitor and optimise performance, align cross-functional teams, share regional best practices, and prepare consolidated performance reports with recommendations.

Manage APAC corporate secretarial functions, schedule and run board meetings, maintain statutory filings, prepare and review legal documents and templates, liaise with external counsel and service providers, manage legal spend and purchase orders, support drafting and training materials, maintain calendars, and perform general legal administration.

Drive and execute regional culture initiatives by translating values into actionable behaviors, materials, and toolkits. Coordinate rollouts with country teams, create internal content and onboarding materials, collect feedback through surveys/pulses, track progress, and recommend improvements to ensure consistent, scalable culture adoption across markets.

Manage APAC communications and public affairs: draft and localize press materials, coordinate regional PR calendars and media outreach, support launches and events, monitor/report performance, assist issue management and government relations, coordinate stakeholder mapping, and travel to markets as required.

Plan, execute, and optimize in-app cross-market campaigns across APAC. Coordinate with product, design, marketing, BI and local teams, monitor participation/conversion/retention metrics, generate performance reports, gather user feedback, and manage budgets and resources to improve campaign outcomes.

Lead supply chain product strategy by evaluating current operations, designing integrated network and process solutions, and defining PRDs and roadmaps. Drive continuous improvement, implement supply chain tools and mid-platform products, and collaborate with finance and operations to integrate business and financial systems.

Prepare monthly APAC P&L consolidation, track and analyze regional G&A expenses, explain variances, coordinate with country finance teams and HQ, support budgeting/forecasting, and improve reporting processes.

Plan and execute in-store and local marketing for store openings and ongoing operations: design menu boards and POS, manage merchandising and budgets, coordinate agencies and landlords, analyze campaign performance, support new product trials and consumer research to inform product development.

Perform creative design tasks including concept development, visual assets, layouts, and revisions. Collaborate with stakeholders to meet branding and project requirements and deliver polished design deliverables on schedule.

Support brand and creative execution by creating and adapting visual assets for digital and offline channels, assisting campaign artwork resizing and localization, preparing in‑store and print‑ready materials, maintaining brand consistency, and collaborating with cross‑functional teams to deliver assets on time.

Lead master franchising strategy and partner selection for new market entry. Structure and negotiate master franchise agreements, conduct market feasibility and financial modeling, define market entry roadmaps with KPIs, coordinate cross-functional launch activities, onboard and enable franchisees, and monitor compliance and performance while advising senior leadership.

Lead APAC tax compliance, audit defense, and risk management with primary focus on Singapore. Oversee tax filings (GST, corporate, withholding), audit responses, cross-border tax advisory, SOPs, internal reviews, and digitalization of tax workflows. Collaborate with finance, operations, HR, legal and external advisors to ensure compliance across retail, supply chain, and digital platforms.

Support end-to-end coordination and localization of APAC marketing campaigns: manage timelines and assets, liaise with local and regional teams, track performance with Excel, gather market feedback, contribute ideas, and own small campaign workstreams.

Lead APAC DTC user growth by designing localized acquisition, activation, and retention strategies, scaling successful playbooks across markets, running A/B tests and dashboards, and managing cross-functional and country teams to meet MAU targets.

Lead regional operations by developing and implementing operational strategies, managing daily project operations (personnel, budgets, processes), coordinating across departments, driving efficiency improvements, advising on strategic decisions, and monitoring industry trends. Role includes regional travel.