Lead digital performance marketing across Search, Performance Media, and Paid Social in Australia. Develop channel and ASO strategies, manage budgets, set acquisition targets against predicted lifetime value, and optimize ROI through attribution and incrementality testing. Mentor marketing executives, coordinate with Brand and CRM teams, prepare for major sporting events, oversee external partners, and ensure campaign compliance with Australian gambling and Responsible Gambling regulations.

Lead digital performance marketing for the Australian market across Search, performance media, and paid social. Develop channel strategies, manage budgets, set acquisition targets, optimize ROI and customer lifetime value, and conduct incrementality testing. Oversee ASO, attribution, tracking, compliance, and seasonal campaign readiness. Mentor Marketing Executives, collaborate with Brand, CRM, creative teams, and external partners, and use analytical insights to improve customer acquisition and app growth.

The Brand Executive will develop and coordinate integrated marketing campaigns for the Australian sports wagering market. Responsibilities include preparing campaign briefs and assets, managing agencies and media partners, coordinating timelines and approvals, monitoring performance, analyzing consumer and competitor insights, supporting budgets, and ensuring compliance with brand, responsible gambling, and advertising regulations.