Australia’s bustling capital city, Sydney, is a national and global destination for advertising services. Its geography positions it well to serve clients in Oceania and South Asia, and its status as a cosmopolitan destination city translates into significant international exposure for its homegrown creatives and tech founders. Thanks to a thriving creative scene, multiple international advertising agencies and strong urban digital connectivity, the city is the heart of the country’s traditional and digital advertising sectors.
The overall Australian advertising market is expected to soon approach $20 billion USD, with search advertising representing the largest market share. As the sector grows, businesses are predicted to increasingly move toward performance marketing, programmatic ads and other digital strategies, which means tech-savvy Sydneysiders can easily navigate the industry’s shift toward entirely digital modes.
Advertising Companies in Sydney
- Taboola
- Rokt
- JCDecaux Australia
- Bird
- VIOOH
Top Advertising Companies in Sydney
Kady Creative is a marketing agency that serves luxury lifestyle brands through a social media-privileged approach. It employs a team of specialty marketers, including an Instagram Reels expert. Kady Creative approaches marketing with a two-part method that begins with brand building to establish an online presence and website. Once a brand is articulated, the next phase focuses on growth through social campaigns and audience engagement.
Magnite is a publicly traded adtech company that serves client brands. It boasts status as “the world’s largest independent sell-side advertising company” and works with ad publishers to monetize audio and video content through billions of monthly ad buys. The company works with CTV, online video and display ad forms, and recently acquired a connected television company, SpotX, to increase its share of the CTV ad market.
Martech software company Ortto offers SaaS products for managing customer data, implementing marketing automations and analyzing process data. Its suite of advertising and marketing products includes an email marketing tool that creates and delivers personalized automated emails to connect with prospective and existing customers.
Floatspace is a niche platform the works like “Airbnb for boats.” Recently acquired by the yacht charter business Ahoy Club, the platform now works as a boat concierge and complementary business model to Ahoy Club’s luxury yacht rentals. Floatspace is geared more toward nightly boat parties, for which users can book luxury watercraft on a daily and weekly basis.
Adtech company pharosIQ has expertise in intent-to-purchase lead generation. This marketing strategy targets potential conversions that are exhibiting indications of strong interest in a particular product or brand, and then serves them individually customized ad content to push potential buyers into action.
Qwilr is a software company that offers templated and pre-designed proposals for sales content. Ad and marketing teams use the software to quickly create design-forward content for presentations to corporate clients and prospects. Qwilr proposals include e-signature functionality, CRM automations and interactive quotes for buyers.
Maker Lab is a marketing consultancy that builds and operates micro-agencies within its larger operations umbrella. Its main approaches include deploying embedded teams, which essentially establishes in-house marketing teams that work on a freelance or consultant basis, and rightshoring, a process that blends onshore, offshore and AI labor to optimize for creative quality, ROI and efficiency.
GumGum is an AI company in the advertising space. It offers a contextual intelligence platform, which uses AI to interpret meaning from digital texts and images. Content is processed through the platform’s AI, which scans for content categories, keywords, tone and digital threats before presenting its analysis. GumGum serves both buy-side and sell-side clients across industries.
Bird is a software company that makes a content management system for marketing and customer communications. Bird integrates with the social media platform WhatsApp as well as with email and SMS, allowing for multimodal approaches that drip content to customers and leads. The company’s tagline is “Grow, Manage, Automate,” which describes its three-step workflow.
Okendo makes a customer marketing platform that its teams use to drive conversions for Shopify e-commerce sites. The company’s mission is to convert browsers and casual shoppers into what it calls “superfans.” These premium customers are brand loyal and spend-motivated. The platform uses quizzes, surveys, loyalty programs and other engagement techniques to nudge these high-value conversions.
Vistar Media is an advertising company that focuses on digital out-of-home ad campaigns. This category of ad includes types that a customer might encounter outside their home: smart screens with personalized ads, interactive digital billboards, weather-based ads and interactive content. Vistar employs programmatic strategies within digital OOH campaigns.
Adobe is a multinational American software company that is best known for its document management, layout and animation software products. Its marketing arm, Adobe Campaign, is dedicated to AI applications for marketing and customer experience. The Adobe suite of custom design tools is integrated into Adobe Campaign, such that email marketing and ad campaigns can be creatively designed within the same software ecosystem.
Rokt is an e-commerce marketing company makes customer interaction software for digital storefront transactions. Once Rokt software is integrated into an e-commerce site, customers receive ads during their checkout processes. Each ad is part of a drip campaign that presents purchase opportunities. Rokt uses AI to comb customer behavior data and create predictive models to target the right ads at the best junctures for conversion.
Adtech firm Index Exchange runs a digital media transaction platform for streaming TV ads, where media buyers can purchase and trade ad space in real time. The company’s large list of software tools includes products for addressability, exchange access, analytics and omnichannel ad monetization.
Taboola is a marketing technology company that offers a content discovery platform. On the platform, the company collects data from the daily events of its 1.4 billion unique monthly users. This data is processed using machine learning and predictive analytics, which offers insights into customers’ purchasing and browsing habits.
Akeneo is a data intelligence company that works with brands and advertisers to provide product information services. Its platform focuses on product experience and product data intelligence, which are two categories of data that together help brands understand how prospective and existing customers are reacting to their brand identity and products.
VIOOH is an adtech company that offers programmatic digital out-of-home advertising. These types of campaigns place ads in areas that customers will encounter during the course of their daily commute and activities, using programmatic algorithms to make media purchases based on data-driven optimization metrics.
Acquia offers digital experience software products that are built for the Drupal ecosystem. Drupal handles web content management through its web development platform, which facilitates the back-end coding for millions of websites. Acquia’s marketing automation and customer data management services are part of a comprehensive suite of offerings designed to return usable information to its clients.
Defiant Digital is a digital media marketing company that specializes in paid media, social media marketing and landing page design. The company works with its clients to craft strategic ad content that pairs traditional intuitive creative strategies with algorithmic programming for ad purchases.
JCDecaux Australia is a niche advertiser that focuses solely on outdoor campaigns. These efforts include billboards, bus stop and airport ads as well as urban cityscape installations. The company’s urban campaigns place ad content on strategically located out-of-home smart screens. JCD advertising panels have been placed on over half a million street furniture locations across 68 countries.
