Leads Australian CRM optimisation by connecting local operations with global teams, coordinating campaigns around sporting events and product launches, monitoring customer and competitor trends, ensuring regulatory compliance, resolving process issues, and driving continuous improvement through stakeholder collaboration and weekly planning meetings.

Lead UI and UX design for mobile and web sports betting products tailored to the Australian market. Develop innovative concepts, high-fidelity designs, prototypes, and cohesive experiences across platforms while maintaining brand and style guidelines. Collaborate with developers, stakeholders, and global design teams; present design rationale, incorporate feedback, communicate local trends, and manage multiple projects to meet deadlines.

Lead digital performance marketing across Search, Performance Media, and Paid Social in Australia. Develop channel and ASO strategies, manage budgets, set acquisition targets against predicted lifetime value, and optimize ROI through attribution and incrementality testing. Mentor marketing executives, coordinate with Brand and CRM teams, prepare for major sporting events, oversee external partners, and ensure campaign compliance with Australian gambling and Responsible Gambling regulations.